Laneige

laneige

Project Details

Industry: Health & Beauty

Platform: Magento

Services Provided: Pay-Per-Click (PPC), Social Media Marketing

Focus: Ecommerce

Business Type: B2C business-to-consumer

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Project Description

Laneige is a renowned skincare brand offering a wide range of products, including serums, lotions, moisturizers, eye creams, masks, cleaners, and toners. With a focus on delivering radiant, healthy skin, Laneige needed to harness the power of social media marketing and PPC to reach a broader audience. Partnering with Egochi, the brand set out to build a digital campaign that not only strengthened its online identity but also drove substantial profit.

The project was aimed at boosting Laneige’s digital footprint on a Magento platform. By leveraging targeted Google Ads management alongside a focused social media strategy, the brand was able to engage consumers and build a strong community of followers, all while driving impressive revenue growth.

The Challenge

Although Laneige has long been trusted for its innovative skincare, its online presence was not reaching its full potential. The brand needed a fresh approach to capture the interest of a modern, digital-savvy audience. The challenge was to develop a strategy that boosted visibility and converted online engagement into real profit.

Strategy & Solution

Egochi developed a custom digital campaign focusing on precise PPC management and strategic social media marketing. The plan included refining ad copy to target beauty enthusiasts and leveraging Instagram to create engaging content that resonated with users. This comprehensive approach was designed to elevate Laneige’s digital presence, drive traffic to the site, and turn engagement into measurable profit.

Results

The new strategy was a game-changer: Instagram marketing efforts grew the community to over 500K+ followers, and the PPC campaigns contributed to a profit increase of $2.2M within 12 months. These outcomes firmly established Laneige as a digitally dominant brand in the skincare industry.

500K+

Instagram Followers

$2.2M

Profit in 12 Months

+85%

Overall Engagement Lift

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