Ellie Wilde

Project Description

Table of Contents

Project Overview

Ellie Wilde is a premier prom dress ecommerce site that offers an extensive range of exquisite prom dresses, accessories, and styles for every occasion. With over 100K monthly shoppers and a monthly revenue between $1.5M and $2.5M, Ellie Wilde is a major player in the fashion industry.

To maintain its competitive edge, Ellie Wilde required a holistic digital transformation integrating services such as web development, Search Engine Optimization (SEO), Pay Per Click (PPC), paid social media, and email marketing. This comprehensive approach was designed to enhance every facet of their digital presence and drive quality leads.

The Challenge

Before our engagement, the Ellie Wilde website was struggling with an outdated user interface and inefficient digital marketing strategies. The site was not optimized for mobile devices, and its digital channels—ranging from PPC to social media—were not delivering optimal performance. The fragmented strategy was leading to lost opportunities in a fiercely competitive market.

The challenge was to reengineer the entire digital strategy by modernizing the website design, streamlining functionality, and unifying marketing channels to create a seamless, engaging shopping experience.

Strategy & Solution

Web Development

We rebuilt the website on the BigCommerce platform with a focus on responsive design and robust performance. By optimizing code and enhancing mobile functionality, we ensured that users could easily navigate the site on any device. This led to a 45% improvement in overall user interaction. This was web development at it’s finest for this fasion brand.

Pay Per Click (PPC)

Our PPC strategy was overhauled to target high-intent shoppers actively searching for prom dresses. Through refined ad creatives, rigorous A/B testing, and precise audience segmentation, we achieved a 60% increase in click-through rates while reducing the cost per acquisition by 35%.

Search Engine Optimization (SEO)

We implemented a robust SEO strategy to enhance organic search visibility. By optimizing content, improving metadata, and refining internal linking, we increased organic traffic and maintained a consistent influx of high-quality visitors. This strategy continues to drive over 100K monthly organic visits.

Results

Our integrated strategy has transformed Ellie Wilde’s ecommerce presence. The redesigned website now delivers a seamless shopping experience, leading to a 45% improvement in user engagement. Optimized PPC campaigns boosted click-through rates by 60% and reduced acquisition costs by 35%, while our social media consulting and email marketing initiatives increased engagement by 80% and 70% respectively.

With sustained organic traffic of over 100K visitors per month, Ellie Wilde now enjoys a solid monthly revenue between $1.5M and $2.5M. This comprehensive overhaul has solidified the brand’s position in the competitive prom dress market.

100K+

Monthly Organic Visitors

$1.5M-$2.5M

Monthly Revenue

45%

Improvement in Engagement

60%

PPC Click-Through Increase

80%

Growth in Social Engagement

70%

Email Open Rate Increase

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