Menards

Project Description

Table of Contents

Project Overview

Menards is a leading B2C ecommerce brand powered by BigCommerce, offering a wide range of products designed for every customer. Recognizing the need for an online storefront that merges style with functionality, our mission was to create an experience that is accessible, engaging, and fully optimized for digital marketing.

Our work with Menards spanned several key areas: ensuring ADA compliance, enhancing email marketing, deploying targeted PPC campaigns, refining SEO strategies, and completely overhauling both the web design and development. Each service was meticulously implemented to drive measurable improvements and bolster the brand’s online presence.

From the Client

“Egochi’s expertise has transformed our online experience. Every service was implemented with precision—from accessibility enhancements to a fresh website design. Our traffic and customer engagement have soared, and the results are undeniable.”

The Challenge

Menards’ previous website was outdated and did not meet modern accessibility standards. The site struggled to engage users and the marketing strategies were falling short of reaching the target audience. A comprehensive digital makeover was required to address these issues and create a seamless, enjoyable shopping experience.

Our challenge was to integrate a suite of services—each with its own technical and creative demands—into a cohesive project that would elevate the entire digital presence.

Strategy & Solution

ADA Compliance

We began with an in-depth accessibility audit to pinpoint issues across the website. Our team updated alt tags, improved navigation, and ensured that all interactive elements met ADA guidelines. This systematic approach enabled the site to achieve 100% ADA compliance, making it welcoming to every user.

PPC

The PPC campaign was fine-tuned to target high-intent shoppers. We conducted extensive keyword research, optimized ad copy, and continuously adjusted bids based on real-time performance data. This rigorous process resulted in a +35% increase in conversion rates, driving a surge in quality traffic.

SEO

Our SEO overhaul focused on revamping site content, metadata, and internal linking. By aligning content with high-volume, relevant keywords, we achieved a 250% growth in organic traffic. The enhanced structure has positioned Menards as a top contender in search results, significantly boosting its online visibility.

Web Design

The redesign centered on creating a modern, visually compelling layout that reflects the brand’s identity. We developed a clean and intuitive interface that not only captivates visitors but also guides them effortlessly through the shopping journey. This design revamp led to a 98% improvement in user engagement metrics.

Web Development

Our development team optimized the site’s performance by streamlining code and ensuring a fully responsive design across all devices. These technical improvements increased page load speeds by +150%, creating a smoother checkout process and enhancing overall user satisfaction.

Results

The comprehensive digital overhaul has delivered impressive results. Menards now enjoys a website that meets 100% of ADA standards, an 120% improvement in email engagement, and a 250% surge in organic traffic. Our targeted PPC strategies brought about a +35% lift in conversions, while the new design and development enhancements led to a 98% boost in user engagement and +150% faster page loads.

These measurable gains have not only improved customer satisfaction but have also significantly enhanced the overall online performance of Menards, solidifying its standing in the competitive ecommerce landscape.

100%

ADA Compliance Achieved

120%

Email Open Rate Increase

250%

Growth in Organic Traffic

+35%

PPC Conversion Boost

98%

User Engagement Improvement

+150%

Increase in Page Load Speed

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