360DigiTour
Project Details
Industry: News & Media
Platform: WordPress
Services Provided: Pay-Per-Click (PPC), SEO
Focus: Lead Generation
Business Type: B2B business-to-business, B2C business-to-consumer
Project Description
360DigiTour, a dedicated fishing and camping blog website, sought to improve its ability to reach outdoor enthusiasts through enhanced search performance and targeted advertising. Focusing exclusively on refining PPC campaigns and SEO tactics, Egochi crafted a strategy to ensure that content related to fishing, camping, and outdoor adventures reached the right audience. By optimizing on-page elements and fine-tuning ad targeting, we aimed to drive more qualified traffic and boost overall engagement.
The Challenge
Despite offering engaging outdoor content, the blog struggled to rank for key adventure-related terms. The PPC ads were generic and not specifically targeted, resulting in low click-through rates and limited quality traffic.
Strategy & Solution
Our SEO specialists revamped the site’s on-page optimization, improving keyword targeting and content structure. Simultaneously, our PPC team restructured the ad campaigns by crafting tailored ad copy and adjusting bid strategies to better attract fishing and camping enthusiasts.
Results
As a result, the blog experienced a marked improvement in visibility and engagement. Organic search performance soared, PPC click-through rates increased, and the quality of visitors grew, leading to more active engagement with the outdoor content.
+80%
Organic Traffic Growth
+55%
PPC CTR Increase
+65%
Engagement Boost
