A Carpenter’s Son Design Company

Project Description

A Carpenter’s Son Design Company is a bespoke furniture design and carpentry firm known for merging traditional woodworking with modern design sensibilities. Catering to both commercial and residential clients, the company creates custom furniture that stands as a testament to craftsmanship and innovation. In search of a refreshed digital presence, they engaged Egochi to build a new Squarespace website that not only highlights their rich portfolio but also drives more high-quality leads.

The objective was to clearly communicate the unique blend of artisanal skill and contemporary design that defines their work, ensuring that every visitor understands the quality and distinctiveness of their custom pieces. By focusing on an elegant design, enhanced user experience, and targeted digital marketing, the company aimed to transform its online platform into a powerful sales and branding tool.

The Challenge

The old website did not capture the essence of the brand’s craftsmanship and modern design approach. Potential customers were left with a fragmented impression, as the site lacked clear navigation and was not optimized for local search. This resulted in diminished online engagement and lost opportunities to connect with buyers seeking unique custom furniture.

Strategy & Solution

Egochi devised a tailored digital solution that began with a complete redesign on Squarespace. The new site features a clean, visually engaging layout that puts the quality of each piece in the spotlight. Detailed product pages, high-resolution images, and compelling storytelling were integrated to articulate the brand’s distinctive value. In parallel, strategic SEO was implemented to capture local search traffic, and carefully crafted PPC campaigns were launched to attract high-intent visitors.

Results

The transformation delivered outstanding performance gains: organic traffic increased by +87%, PPC conversion rates climbed by +80%, and overall revenue from custom furniture orders rose by +85%. These metrics underscore the successful repositioning of A Carpenter’s Son Design Company as a leader in custom furniture design.

+87%

Organic Traffic Increase

+80%

PPC Conversion Boost

+85%

Revenue Growth

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