Aetrex
Project Details
Platform: BigCommerce
Services Provided: Pay-Per-Click (PPC), SEO
Focus: Ecommerce
Business Type: B2C business-to-consumer
View ProjectProject Description
Table of Contents
Project Overview
Aetrex is a trusted footwear brand known for its range of sandals, sneakers, wedges, heels, and casual shoes – each featuring their unique signature arch support. The brand has built its reputation on providing comfort and style, appealing to shoppers who value both health and fashion. With an online store designed for everyday consumers, Aetrex needed to enhance its digital presence and drive higher sales on its ecommerce platform.
To meet these goals, we stepped in with a plan focused on two key services: Pay-Per-Click (PPC) and Search Engine Optimization (SEO). Our work was aimed at boosting the number of quality visitors while ensuring that the messaging around the brand’s signature arch support and diverse offerings reached potential buyers clearly.
The Challenge
Aetrex faced a tough digital market where many footwear brands vie for customer attention. The website was not effectively communicating the value of their signature arch support, and existing marketing channels were not tuned to highlight this unique benefit. As a result, conversion rates were lower than expected, and the digital traffic did not fully match the brand’s potential.
The aim was to update the marketing approach so that more visitors understood what makes Aetrex special and were encouraged to purchase online.
Strategy & Solution
Pay-Per-Click (PPC)
We redesigned the PPC campaigns to highlight the quality and comfort of Aetrex shoes. Our team focused on crafting simple yet catchy ad copies that mentioned the signature arch support—a key differentiator for the brand. We targeted keywords that prospective buyers often use when looking for comfortable footwear.
Through ongoing testing and careful bid adjustments, we saw a 50% increase in click-through rates and lowered the cost per conversion by 35%. This approach not only drove more traffic but also brought in buyers ready to make a purchase.
Search Engine Optimization (SEO)
We overhauled the SEO strategy so that Aetrex’s website ranks higher on search results relevant to comfort footwear. Our team updated product descriptions, meta tags, and header tags to clearly convey the benefits of the signature arch support. We also improved internal linking and optimized images to help search engines discover every detail.
These measures resulted in a 100% increase in organic traffic, ensuring that more users looking for health-conscious and stylish footwear found Aetrex first.
Results
Our efforts with PPC and SEO delivered strong results for Aetrex. The revamped PPC strategy led to a 50% rise in click-through rates and a 35% decrease in conversion costs, making each advertising dollar count. On the SEO front, a 100% lift in organic traffic has helped bring a larger pool of potential customers to the website.
Overall, these improvements have helped Aetrex maintain a competitive edge in the crowded footwear market by clearly communicating the benefits of its unique products and driving significant online sales.
50%
Increase in PPC Click-Through Rates
35%
Reduction in PPC Conversion Cost
100%
Rise in Organic Traffic
