Affirm Holdings
Project Details
Industry: Finance
Platform: Custom Website
Services Provided: ADA Compliance, SEO, Web Design, Web Development
Focus: Lead Generation
Business Type: B2C business-to-consumer
View ProjectProject Description
Affirm Holdings, a leading Financial Technology company offering financial services for shoppers and merchants, sought to revolutionize its digital experience through a custom website solution. The primary objective was to build an accessible, high-performing platform that met stringent ADA Compliance standards, enhanced its search visibility through robust SEO practices, and showcased a modern, user-centric design developed with advanced Web Design and Web Development techniques. Egochi engineered a comprehensive digital transformation to boost online engagement, improve conversion rates, and ensure the platform was accessible to all users.
The Challenge
Affirm Holdings was facing an outdated online interface that did not fully comply with accessibility standards, resulting in a poor user experience. The site struggled with low search engine rankings and lacked the modern design elements necessary to engage today’s digital audience. These issues hampered its ability to effectively serve both shoppers and merchants.
Strategy & Solution
To tackle these challenges, a full-scale website overhaul was initiated. The solution focused on developing a custom website that was fully ADA compliant, ensuring an inclusive experience for all visitors. Comprehensive SEO strategies were implemented to enhance organic search performance, while a sleek, responsive design was created through advanced Web Design and Web Development practices. This integrated approach not only modernized the site but also laid the foundation for improved user engagement and conversion.
Results
The transformation delivered exceptional outcomes: organic traffic increased by +74%, user engagement improved by +80%, and conversion rates saw a boost of +68%. These results have positioned Affirm Holdings as a digitally advanced platform that effectively connects with shoppers and merchants while ensuring full accessibility.
+74%
Organic Traffic Increase
+80%
User Engagement Improvement
+68%
Conversion Rate Boost
