Airbrush Makeup
Project Details
Industry: Health & Beauty
Platform: Magento
Services Provided: Pay-Per-Click (PPC), SEO, Web Design
Focus: Ecommerce
Business Type: B2C business-to-consumer
View ProjectProject Description
Airbrush Makeup is a leader in high definition airbrush makeup artistry and airbrush tanning. It offers dailywear solutions and a wide range of airbrush makeup kits for both personal and professional use. To better showcase its innovative products and workshops, the brand needed a modern, easy-to-navigate website on Magento. Egochi partnered with Airbrush Makeup to create a digital platform that clearly demonstrates the quality of its techniques while reaching new customers.
The project focused on a fresh, minimal design that highlights the precision and artistry behind each product. A robust SEO plan was implemented to target niche keywords like “professional airbrush makeup” and “airbrush tanning kits,” while custom PPC campaigns drove targeted traffic. The overall goal was to convert visitors into loyal customers and boost online sales.
The Challenge
Airbrush Makeup’s previous website was cluttered and did not capture the brand’s high-quality craftsmanship. Customers struggled to find detailed information on the products, and the digital presence did not rank well for industry-specific terms, limiting new business opportunities.
Strategy & Solution
Egochi redesigned the site with a clean, modern look that emphasizes high-quality imagery and straightforward navigation. The SEO strategy was reworked to focus on long-tail keywords relevant to airbrush makeup and tanning, while targeted PPC ads were developed to drive quality traffic from a niche audience. This integrated approach ensured the website effectively communicated the brand’s value and expertise.
Results
The new digital strategy resulted in a +75% boost in organic traffic, attracted an average of 20K new customers per month, and increased quarterly revenue by $300K. These outcomes have solidified Airbrush Makeup’s position as a top choice for airbrush beauty solutions.
+75%
Organic Traffic Increase
20K
New Customers Monthly
$300K
Quarterly Revenue Increase
