Anne Fontaine
Project Details
Platform: Magento
Services Provided: Pay-Per-Click (PPC), Social Media Marketing
Focus: Ecommerce
Business Type: B2C business-to-consumer
View ProjectProject Description
Anne Fontaine embodies timeless luxury and Parisian elegance for the modern woman. Once celebrated for its iconic white shirts, the brand has evolved into a full-fledged lifestyle label offering ready-to-wear clothing, accessories, handbags, and shoes. Determined to elevate its digital presence on Magento, Anne Fontaine partnered with Egochi to launch a targeted digital campaign that focused on dynamic social media marketing and precision-driven PPC ads.
The initiative was designed to enhance brand awareness and drive high-quality website traffic by leveraging creative content and strategic ad placements. Through a bespoke social media strategy, the brand saw its Instagram community expand dramatically, reinforcing its image as a leader in luxury fashion. Meanwhile, meticulously managed PPC campaigns generated impressive revenue, reflecting the strong market demand for its refined products.
The Challenge
Despite its rich heritage and impeccable design, Anne Fontaine’s previous digital efforts were not fully capturing the spirit of modern luxury. The website lacked a strong, engaging interface and the paid advertising was too broad, which resulted in underwhelming conversion rates and missed opportunities to reach its ideal clientele.
Strategy & Solution
Egochi crafted a tailored approach that redefined the brand’s online narrative. The social media marketing strategy honed in on creating visually stunning content and engaging storytelling that resonated with luxury buyers, leading to exponential growth on Instagram. Simultaneously, a finely tuned PPC campaign was launched to target specific high-value keywords, ensuring that the ads were both precise and compelling. This dual strategy not only refreshed the website’s appeal but also improved conversion efficiency.
Results
The campaign produced remarkable results: the Instagram following grew to over 100K+, and targeted PPC ads generated revenue of $500K in just 6 months. These successes reaffirmed Anne Fontaine’s position as a leading luxury brand and significantly boosted its digital influence.
100K+
Instagram Followers
$500K
PPC Revenue in 6 Months
+85%
Overall Engagement Lift
