Bank of Sun Prairie

Project Description

Bank of Sun Prairie, a trusted community bank, needed a comprehensive digital upgrade to enhance its online visibility and customer engagement. By focusing on advanced SEO, targeted PPC campaigns, rigorous ADA Compliance improvements, and personalized Email Marketing, Egochi developed a tailored solution to strengthen the bank’s digital presence and foster deeper connections with its customers.

The Challenge

The bank struggled with low search rankings and ineffective PPC ad performance, which limited its ability to attract new customers. Additionally, the website did not meet current ADA standards, restricting accessibility, and the email marketing efforts were not effectively engaging the subscriber base.

Strategy & Solution

A full-scale digital strategy was executed to address these challenges. This included a comprehensive SEO overhaul with targeted keyword research and on-page optimization, along with a complete retooling of the PPC campaigns to improve ad relevance and conversion. Concurrently, an ADA audit was conducted, and necessary adjustments were made to ensure full compliance, while an engaging email marketing campaign was developed to re-connect with subscribers and boost retention.

Results

The integrated approach delivered exceptional outcomes: organic traffic increased by +83%, PPC conversion rates improved by +76%, and email engagement soared by +72%. These results have significantly enhanced the bank’s digital footprint, driving new customer acquisition and reinforcing its reputation as a community leader.

+83%

Organic Traffic Increase

+76%

PPC Conversion Improvement

+72%

Email Engagement Boost

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