Biggest Little
Project Details
Industry: Kids & Toys
Platform: Shopify
Services Provided: Pay-Per-Click (PPC), SEO, Web Design
Focus: Ecommerce
Business Type: B2C business-to-consumer
View ProjectProject Description
Biggest Little offers a uniquely versatile baby toy ball made entirely from food-grade silicone, designed for babies aged 6 months and up. This innovative toy serves multiple functions—acting as a sensory tool, stacker, bath companion, and more—providing a safe and engaging play experience for little ones. To effectively showcase these features and drive higher sales, Biggest Little sought a modern digital makeover on Shopify.
By partnering with Egochi, the brand aimed to create a clean, easy-to-use website that highlights the toy’s multifunctionality and safety. The focus was on clear, engaging design combined with targeted SEO and refined PPC strategies to reach new parents and boost conversions.
The Challenge
Biggest Little struggled to convey its product’s multiple benefits through its old website. Visitors were often confused by the lack of clear information, and the site failed to rank for key terms related to baby sensory and multifunctional toys. In addition, the PPC campaigns were not precisely targeted, resulting in wasted ad spend and low conversion rates.
Strategy & Solution
Egochi revamped the website with a bright, streamlined design that puts the toy’s versatility front and center. A thorough SEO strategy was implemented, focusing on keywords like “baby sensory ball” and “multifunctional baby toy,” while the PPC campaigns were restructured with clear, targeted messaging. The new site not only explains each function of the toy in simple terms but also guides visitors seamlessly towards making a purchase.
Results
The redesign and digital strategy led to a dramatic transformation: organic traffic surged by +78%, the site began generating an additional 2K new customer visits monthly, and revenue grew by an extra $120K per month. These achievements demonstrate that the updated platform now effectively communicates the toy’s benefits, driving significant growth and customer satisfaction.
+78%
Organic Traffic Boost
2K
New Visitors Monthly
$120K
Monthly Revenue Increase
