Brilliant Earth
Project Details
Industry: Jewelry
Platform: Custom Website
Services Provided: Pay-Per-Click (PPC), SEO
Focus: Ecommerce
Business Type: B2C business-to-consumer
View ProjectProject Description
Table of Contents
Project Overview
Brilliant Earth is known around the globe for its ethically sourced fine jewelry. Their collection of sustainable engagement rings, wedding bands, and a variety of ethically inspired pieces speaks volumes about their commitment to both beauty and responsibility. The mission was to create a custom website that reflects their dedication and connects with customers who value honesty and quality.
Our team at Egochi worked closely with Brilliant Earth to design a platform that feels as genuine as the brand itself. Every part of the site was developed to tell the story behind each piece and to emphasize the care taken in sourcing and crafting their jewelry.
From the Client
“Egochi really understood our values. The website now mirrors our commitment to ethical practices and quality, and the increase in traffic and customer engagement has been remarkable.”
The Challenge
Although Brilliant Earth had built a solid reputation, their digital presence needed a boost to match their global leadership in ethical fine jewelry. The previous website didn’t capture the essence of their brand, and the search visibility was not enough to draw in the right audience.
We were tasked with overhauling the digital strategy to not only showcase the beauty of the jewelry but also to highlight the brand’s ethical commitment. This meant creating a space that resonated with a worldwide audience and drove highly relevant traffic.
Strategy & Solution
SEO
We dug deep to understand the search habits of customers looking for ethically sourced jewelry. Focusing on phrases like “lab grown diamond,” “lab grown diamond rings,” “birthstone month of november,” “september born birthstone,” and “march stone birthstone,” we revamped the website’s content and technical structure. Our approach included thorough keyword research, refined on-page elements, and a detailed content plan—all of which helped Brilliant Earth rank at the top for these competitive keywords.
PPC
Our PPC strategy was crafted with precision to capture the attention of a niche audience that values ethical and sustainable jewelry. We set up targeted campaigns focusing on high-intent keywords and refined the ad copy to speak directly to the interests of potential customers. By closely monitoring performance and continuously tweaking our bids and messaging, we were able to drive over 40,000 quality visits. The campaign was designed to extract maximum value from every dollar spent while reaching people who are most likely to appreciate Brilliant Earth’s story.
Results
The combined efforts of our SEO and PPC strategies produced remarkable results. The website now pulls in over 2.5 million organic visitors every month, a clear sign that our keyword and content enhancements are working. Our focused PPC campaigns contributed an additional 40,000 visits from a carefully chosen audience.
Securing top rankings for the targeted competitive keywords has not only increased visibility but also built trust with visitors. The improvements in traffic and engagement have solidified Brilliant Earth’s position as a trusted leader in ethical fine jewelry.
2.5M+
Organic Monthly Traffic
40K+
PPC Visitors
Rank 1
Top Keywords
