BTX Technologies
Project Details
Industry: Business & Industrial, Technology
Platform: Magento
Services Provided: SEO, Web Design
Focus: Lead Generation
Business Type: B2B business-to-business
View ProjectProject Description
BTX Technologies is a leading distributor and manufacturer of advanced audiovisual equipment, including conferencing tools, signal processing devices, cables, connectors, and adapters. To showcase its cutting-edge product line and boost market reach, BTX Technologies needed a modern, responsive website on Magento coupled with a finely tuned PPC strategy.
Partnering with Egochi, BTX Technologies underwent a complete digital transformation that revamped its online storefront, optimized technical content, and implemented targeted PPC campaigns. The goal was to create a seamless online experience that attracts high-intent buyers and clearly communicates the brand’s innovative solutions.
The Challenge
The previous website was outdated and did not effectively display BTX’s advanced audiovisual solutions. Poor search rankings and unfocused PPC ads led to low engagement and missed opportunities among industrial clients.
Strategy & Solution
Egochi redesigned the Magento site with a sleek, modern layout and clear product details. A tailored SEO strategy was employed to target industry-specific keywords, while a refined PPC campaign was launched with precise ad copy and bidding strategies to capture a qualified audience.
Results
The new digital approach led to a +80% boost in organic traffic, monthly qualified leads increased by 1.5K, and overall revenue grew by an additional $200K.
+80%
Organic Traffic Boost
1.5K
New Leads/Month
$200K
Revenue Increase
