Charlie Garwood
Project Details
Industry: Photographer
Platform: Squarespace
Services Provided: Google Business Profile, Local SEO, SEO, Web Design
Focus: Lead Generation
Business Type: B2C business-to-consumer
View ProjectProject Description
Charlie Garwood is a celebrated photographer and videographer based in Louisville, KY, specializing in capturing the magic of weddings and events. Recognizing that his creative work deserved an equally compelling digital presence, Charlie partnered with Egochi to elevate his online image on Squarespace. The focus was on amplifying his local visibility through tailored Local SEO and optimizing his Google Business Profile, while a fresh website design showcased his unique portfolio and personal touch.
By blending artistic expression with strategic digital enhancements, the goal was to ensure that prospective clients could easily find and connect with him for unforgettable photography and videography services.
The Challenge
Despite a strong portfolio and excellent client testimonials, Charlie’s online presence was not reflecting the quality and creativity of his work. The website was cluttered and unoptimized, making it difficult for local clients to discover his services amid fierce competition. This gap hindered his ability to secure new bookings and establish a dominant presence in the local market.
Strategy & Solution
To address these challenges, Egochi reengineered Charlie’s digital presence with a focus on local optimization. They revamped the Squarespace website with a clean, modern design that highlighted his artistry and ease of navigation. In addition, they optimized his Google Business Profile with detailed service information and compelling visuals, and implemented targeted Local SEO practices to improve search rankings in Louisville.
Results
The transformation led to a significant uplift in performance: local search traffic increased by +85%, inquiries for bookings rose by +70%, and overall engagement improved by +78%. These outcomes have established Charlie Garwood as a top choice for wedding and event photography in the area.
+85%
Local Traffic Surge
+70%
Booking Inquiry Increase
+78%
Engagement Improvement
