Coalition Theater

Project Description

Coalition Theater, a vibrant comedy club in Richmond, VA, recognized the need to unify its digital voice to boost attendance and promote its live events. With a mix of energetic performances and a local fan base, the venue sought a tailored strategy to bridge its offline energy with a compelling online presence.

The Challenge

Despite a strong reputation for top-tier comedy shows, the club’s digital efforts were scattered and ineffective. Low local SEO rankings, generic PPC ads, and an underutilized Google Business Profile kept the club from engaging the local audience and converting interest into ticket sales.

Strategy & Solution

A specialized local strategy was developed that revitalized the club’s online identity. Enhanced local SEO practices, a refreshed Google Business Profile, and innovative PPC campaigns with creative, locally-targeted ad copy were implemented. The comprehensive plan ensured that the club’s lively character was effectively communicated online.

Results

These efforts resulted in a +84% surge in organic traffic, a +76% increase in local inquiries, and a +79% boost in ticket conversion rates, positioning Coalition Theater as the leading destination for live comedy in Richmond.

+84%

Organic Traffic Surge

+76%

Local Inquiry Growth

+79%

Ticket Conversion Boost

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