Corcoran Group

Project Description

Table of Contents

Project Overview

The Corcoran Group is a prestigious name in real estate, celebrated for its premium listings and market expertise. As a B2C enterprise, they required a custom website that not only reflects their brand’s sophistication but also serves as a powerful tool for lead generation.

We collaborated closely with Corcoran Group to build a digital experience that spans multiple disciplines—from ensuring full ADA compliance to launching targeted PPC and SEO campaigns, and delivering a modern design coupled with robust development. Our aim was to transform their online presence into a lead-generating powerhouse.

Client Feedback

“Egochi’s expertise has elevated our digital presence to a new level. The seamless integration of accessibility, marketing, and design has not only enhanced our brand image but also boosted our lead generation significantly.”

The Challenge

Prior to our intervention, Corcoran Group’s website was not living up to the high standards associated with their brand. The site was outdated, lacked proper accessibility, and the digital marketing efforts were failing to convert visitors into leads.

In the competitive real estate market, it was essential to overhaul the website and digital strategy to capture and nurture quality leads, ensuring that every interaction counted.

Strategy & Solution

ADA Compliance

We initiated the project with a thorough accessibility audit. Our team addressed all issues by updating alt texts, enhancing keyboard navigation, and ensuring color contrast met standards. This effort brought the site to 100% ADA compliance, making it accessible to all visitors.

Pay-Per-Click (PPC)

Our PPC strategy was laser-focused on capturing the attention of prospective homebuyers. By refining our targeting parameters and continuously optimizing ad performance, we improved click-through rates by 125% and reduced the cost per lead by 30%.

SEO

We restructured the website’s SEO by enhancing content, updating metadata, and streamlining internal links. This comprehensive approach led to a 200% boost in organic traffic and secured top positions for key real estate search terms.

Web Design

The design overhaul focused on creating a modern, intuitive layout that reflects the elegance of the Corcoran brand. Our redesign improved user interaction metrics by 90%, making it easier for visitors to navigate and engage with the site.

Web Development

We upgraded the website’s technical framework to ensure seamless performance and responsiveness. These enhancements improved page load speeds by +50%, providing a smoother and more satisfying user experience.

Results

Our integrated digital strategy delivered exceptional results. The revamped website now functions as a high-performing lead generation tool, driving a 300% increase in qualified leads. The site’s enhanced accessibility, targeted PPC efforts, and robust SEO have transformed its performance.

With a modern design and improved technical performance, Corcoran Group has set a new standard in the digital real estate space, ensuring that every visitor has a premium experience.

100%

ADA Compliance

125%

PPC Click-Through Increase

200%

Organic Traffic Growth

90%

User Engagement Boost

+50%

Faster Page Load Speed

300%

Lead Generation Increase

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