Cowboys & Indians Magazine
Project Details
Industry: News & Media
Platform: WooCommerce, WordPress
Services Provided: Pay-Per-Click (PPC), SEO, Web Design
Focus: Ecommerce, Lead Generation
Business Type: B2C business-to-consumer
View ProjectProject Description
Table of Contents
Project Overview
Cowboys & Indians Magazine brings the spirit of the West to life by showcasing the latest trends in Western fashion, news, culture, cuisine, entertainment, travel, and real estate. This respected publication needed to grow its print and digital magazine subscriptions to reach an even wider audience.
The website runs on WooCommerce and WordPress, serving readers who value high-quality content that captures the essence of the West. Our team worked with Cowboys & Indians Magazine to refresh their digital platform using services such as Pay-Per-Click (PPC), Search Engine Optimization (SEO), and Web Design. The work was aimed at making it easier for readers to subscribe and enjoy both print and digital issues.
The Challenge
Cowboys & Indians Magazine faced a situation where their digital presence did not mirror the engaging content they were known for. The site struggled with outdated design elements that failed to capture the unique spirit of Western culture, and the marketing channels were not effective in converting visitors into subscribers.
The goal was to update the website so that it better reflected the magazine’s style and to create better pathways for readers to sign up for both print and digital subscriptions. Addressing these issues meant revamping the marketing strategies while improving the site’s overall look and feel.
Strategy & Solution
Pay-Per-Click (PPC)
We restructured the PPC campaigns to capture the interest of readers and potential subscribers. The approach focused on using targeted keywords that resonate with fans of Western culture and lifestyle. We refreshed the ad creative to reflect the magazine’s rich imagery and used location-based targeting to reach audiences in regions with strong Western heritage.
This method improved ad performance by increasing the click-through rate by 50% and lowering subscription acquisition costs by 30%.
Search Engine Optimization (SEO)
Our SEO work involved a complete audit of existing content and site architecture. We enhanced the on-page elements like meta tags, headers, and imagery alt texts, making sure everything spoke to the passion for Western lifestyle. We also built links from reputable sources in the lifestyle and culture sectors.
This effort led to an impressive 120% lift in organic traffic, providing a steady stream of potential subscribers to the site.
Web Design
Our design team refreshed the website with an updated look that mirrors the bold character of the magazine. We improved the layout to make it easier for visitors to navigate, read articles, and find subscription options. The design focused on clean visuals, easy-to-read typography, and clear call-to-action buttons.
As a result, the website now holds visitor attention longer, and the improved interface has led to a 70% increase in conversion rates for magazine subscriptions.
Results
The refined strategy has made a significant impact for Cowboys & Indians Magazine. Our PPC revamp raised click-through rates by 50% while lowering subscription costs by 30%. SEO enhancements pushed organic traffic up by 120%70% increase in conversion rates.
The updated digital approach has helped increase print and digital magazine subscriptions, allowing the publication to reach a broader audience and share its unique stories with more fans of Western culture.
50%
PPC Click-Through Increase
30%
Lowered Acquisition Cost
120%
Organic Traffic Growth
70%
Subscription Conversion Increase
