Crown Dance Studio
Project Details
Industry: Arts & Entertainment
Platform: WordPress
Services Provided: ADA Compliance, Local SEO, Pay-Per-Click (PPC), SEO
Focus: Lead Generation
Business Type: B2C business-to-consumer
View ProjectProject Description
Crown Dance Studio, a leading dance education center in Fairfax, VA, set out to energize its online presence to better attract new students and engage its local community. The studio needed a digital platform that resonated with its artistic ethos and provided clear, accessible information about classes and events.
The Challenge
The existing website did not reflect the studio’s vibrant culture and lacked robust local search visibility. Prospective students found it difficult to navigate class schedules and enrollment information, resulting in stagnant growth in inquiries and registrations.
Strategy & Solution
A complete website redesign was executed to capture the energy of the studio, combined with targeted local SEO improvements to drive nearby traffic. Custom PPC campaigns were created to directly reach families and dance enthusiasts, while clear calls-to-action and engaging content streamlined the registration process.
Results
The transformation resulted in a +88% increase in organic traffic, local inquiries growing by +70%, and class registrations climbing by +75%. Crown Dance Studio now enjoys a dynamic online presence that mirrors its reputation as a premier destination for dance education.
+88%
Organic Traffic Increase
+70%
Local Inquiry Growth
+75%
Class Registration Boost
