Darrow
Project Details
Industry: Finance
Platform: WordPress
Services Provided: ADA Compliance, SEO, Web Design, Web Development
Focus: Lead Generation
Business Type: B2B business-to-business
View ProjectProject Description
Darrow, a distinguished financial planning and wealth management company, required a significant digital upgrade on their WordPress platform to better serve high-net-worth clients. They needed a strategy focused on enhancing organic search performance and PPC effectiveness, while ensuring the website met rigorous ADA compliance standards for accessibility. Egochi crafted a specialized approach integrating advanced SEO, targeted PPC campaigns, and comprehensive ADA Compliance measures to elevate the firm’s online presence and build trust with prospective clients.
The Challenge
Darrow was facing difficulties reaching its target audience due to low organic search visibility and underperforming PPC efforts. Additionally, the site did not fully comply with ADA guidelines, limiting accessibility for all potential clients. These issues hindered both lead generation and client trust in a competitive financial market.
Strategy & Solution
A tailored strategy was implemented to address these challenges. The plan involved an in-depth SEO overhaul to improve keyword targeting and content quality, along with refined PPC campaigns that optimized ad spend and messaging. Furthermore, a full ADA compliance audit was conducted and necessary modifications were applied, ensuring that the website met accessibility standards and improved the overall user experience.
Results
The comprehensive approach led to remarkable improvements: organic traffic increased by +72%, PPC conversions improved by +68%, and ADA compliance enhancements boosted overall site accessibility to +90%. These results have significantly strengthened Darrow’s ability to attract and convert high-quality leads in the competitive finance sector.
+72%
Organic Traffic Increase
+68%
PPC Conversion Improvement
+90%
ADA Compliance Upgrade
