FGO Logistics
Project Details
Industry: Home & Garden, Logistics
Platform: Squarespace
Services Provided: Email Marketing, SEO
Focus: Lead Generation
Business Type: B2B business-to-business, B2C business-to-consumer
View ProjectProject Description
FGO Logistics is the premier final mile delivery solution for furniture, appliances, and electronics in the Northeast. Facing stiff competition in the logistics space, they needed to elevate their digital presence on Squarespace. By partnering with Egochi, FGO Logistics embarked on a mission to revitalize its online profile using a custom SEO strategy paired with targeted email marketing campaigns, ensuring their services reached the right local audience.
The goal was to improve organic search performance, increase customer engagement, and drive more inquiries for their specialized delivery solutions. Every detail—from keyword-rich content to personalized email outreach—was designed to showcase FGO Logistics’ expertise and commitment to timely, reliable service.
The Challenge
In a competitive market, FGO Logistics struggled with low online visibility. The website was not optimized for local searches, and the initial email campaigns were generic, lacking the personalization necessary to drive repeat business. These shortcomings made it hard for potential customers to discover and trust their final mile delivery services.
Strategy & Solution
Egochi performed a comprehensive audit of FGO Logistics’ digital presence and developed a tailored SEO strategy focused on local, industry-specific keywords. Concurrently, a segmented and personalized email marketing campaign was launched to nurture leads and re-engage past customers. This combined approach not only improved search engine rankings but also built stronger customer relationships through targeted communication.
Results
The strategic overhaul led to substantial improvements: organic traffic increased by +85%, email open rates climbed by +78%, and inquiries for final mile delivery services rose by +80%. These results firmly positioned FGO Logistics as a trusted leader in the region.
+85%
Organic Traffic Surge
+78%
Email Open Rate Increase
+80%
Inquiry Growth
