Frends Beauty
Project Details
Industry: Health & Beauty
Platform: Magento
Services Provided: Pay-Per-Click (PPC), SEO, Web Design
Focus: Ecommerce
Business Type: B2C business-to-consumer
View ProjectProject Description
Frends Beauty is a top-tier supplier of professional hair and makeup products, offering an extensive range that spans skincare, hair care, beauty makeup, theatrical and special FX makeup, as well as essential tools, accessories, wigs, and applicators. With a commitment to quality and style, Frends Beauty needed a digital platform that clearly communicates its luxurious yet accessible product range. Partnering with Egochi, the brand set out to transform its Magento storefront by refining its design and boosting its online presence with targeted SEO and PPC efforts.
The goal was to craft a sleek, modern website that reflects the high-end nature of Frends Beauty’s offerings while ensuring visitors can easily browse and purchase products. By blending elegant design with effective search optimization and smart advertising, the project was aimed at increasing brand exposure, driving targeted traffic, and ultimately growing sales.
The Challenge
Despite its reputation for quality, Frends Beauty’s previous website did not capture the essence of its brand. The digital experience was outdated, making it hard for customers to navigate the extensive product range. Moreover, low search rankings and minimal paid advertising impact meant that many potential buyers were not discovering the premium offerings that set Frends Beauty apart.
Strategy & Solution
Egochi reimagined the digital storefront by developing a completely new design on Magento. The redesign focused on a clean, user-friendly layout with bold visuals and clear calls-to-action that highlight the unique features of each product line. Alongside the design refresh, a robust SEO strategy was implemented to target key beauty and makeup keywords, and a carefully managed PPC campaign was launched to capture high-intent traffic. This combined approach was tailored to enhance both user experience and search engine performance.
Results
The transformation delivered outstanding improvements: organic traffic increased by +85%, the new PPC campaigns attracted an extra 15K visitors monthly, and overall sales revenue grew by $300K in just six months. These results firmly established Frends Beauty as a leading online destination for professional beauty products.
+85%
Organic Traffic Boost
15K
Monthly Visitors Increase
$300K
Revenue Growth
