Global Healing
Project Details
Industry: Healthcare
Platform: Magento
Services Provided: ADA Compliance, Content Writing, SEO, Web Design, Web Development
Focus: Lead Generation
Business Type: B2C business-to-consumer
View ProjectProject Description
Table of Contents
Project Overview
Global Healing crafts natural, organic supplements, vitamins, and detox programs made from pure ingredients. Their Magento store offered a wide catalog but struggled to tell its story clearly. Sales plateaued around mid-six figures before our work.
We tackled design and functionality with Web Design & Development, ensured legal accessibility via ADA Compliance, boosted search visibility with SEO, and honed clarity through Content Writing. Combined, these moves powered over $40M+ in annual revenue.
The Challenge
The old site hid key benefits behind lengthy ingredient lists. Customers couldn’t quickly see why pure ingredients mattered.
Technically, broken links and missing alt tags hurt rankings. Mobile speed lagged with load times over 5 seconds.
SEO efforts lacked focus—no clear keyword targets, no structured data, and minimal link building.
Content was blocky, with no helpful guides or FAQs, so bounce rates hovered above 70% and conversions stayed below 1.5%.
We needed to clean up the design, address technical SEO, sharpen keyword strategy, and rewrite content for clarity and engagement.
Strategy & Solution
Web Design & Development
We simplified the homepage, surfacing bestselling lines and ingredient benefits in bold sections. Filter tools let shoppers choose by health goal—detox, immunity, energy—cutting time to product by 30%.
ADA Compliance
By adding alt text to every image, improving color contrast, and enabling keyboard navigation, our audit marked 100% accessibility. That welcomed shoppers who rely on assistive tools.
SEO
We fixed broken links, optimized site architecture, implemented schema markup, and pivoted from generic “supplements” to targeted terms like “organic detox powder.” That drove a 60% jump in organic traffic.
Content Writing
Bullet lists, clear dose guidelines, and an FAQ section replaced dense text. We told ingredient stories—why turmeric, how ginger helps. Bounce rates fell 25%, and average time on page rose 50%.
Results
Post-launch, Global Healing hit over $40M+ in yearly sales. Organic sessions rose by 60%, mobile revenue grew 35%, cart abandonment dropped 20%, and ADA compliance ensured every visitor could shop confidently.
60%
Organic Traffic Growth
35%
Rise in Mobile Revenue
20%
Cart Abandonment Drop
100%
ADA Compliance Score
$40M+
Annual Revenue Growth
