Great Hope Metalworks
Project Details
Industry: Jewelry
Platform: Squarespace
Services Provided: Pay-Per-Click (PPC), SEO
Focus: Ecommerce
Business Type: B2C business-to-consumer
View ProjectProject Description
Great Hope Metalworks is an artisanal jewelry brand that creates one-of-a-kind pieces from silver, brass, copper, and gold. Their handcrafted designs showcase the beauty of traditional metalworking techniques fused with a modern twist. Seeking to reach a broader audience and boost online sales, they partnered with Egochi for a digital strategy centered on SEO and PPC.
The aim was to ensure that potential customers searching for unique, handmade jewelry could easily discover Great Hope Metalworks, appreciate the craftsmanship behind each piece, and make confident purchases through their online store.
The Challenge
Great Hope Metalworks struggled to gain traction online. Despite having beautiful, unique products, their website was not ranking well for niche jewelry terms and did not attract enough quality traffic. The lack of targeted PPC campaigns meant that interested buyers were not being reached, limiting overall conversions.
Strategy & Solution
Egochi took a fresh approach by reworking the SEO strategy to focus on specific long-tail keywords like “handmade metal jewelry” and “artisan crafted accessories.” Alongside organic efforts, tailored PPC campaigns were launched to capture buyers actively searching for custom jewelry. This dual strategy not only improved the site’s search rankings but also drove a higher volume of qualified clicks through clear, compelling ad copy.
Results
The focused campaign led to remarkable improvements: the website’s organic traffic jumped by +80%, PPC efforts generated an additional 3K clicks per month, and overall sales increased by $45K monthly. These results helped position Great Hope Metalworks as a trusted name in the world of artisanal jewelry.
+80%
Organic Traffic Boost
3K
Additional Monthly Clicks
$45K
Monthly Sales Increase
