IPFS Corporation
Project Details
Industry: Finance
Platform: Custom Website
Services Provided: ADA Compliance, Pay-Per-Click (PPC), SEO, Web Design
Focus: Lead Generation
Business Type: B2B business-to-business
View ProjectProject Description
IPFS Corporation, a commercial finance company providing loans to businesses across North America, aimed to enhance its digital performance in a competitive financial market. The company needed to boost its online visibility and attract qualified business leads by refining its search engine presence and optimizing its paid advertising efforts. Focusing exclusively on SEO and PPC, Egochi tailored a strategy to improve organic search rankings and maximize the effectiveness of their ad spend.
The Challenge
IPFS Corporation was not capturing the attention of potential business clients online due to low organic search rankings and underperforming PPC campaigns. The existing efforts lacked targeted optimization and effective ad messaging, which resulted in missed opportunities in the competitive finance sector.
Strategy & Solution
Our SEO experts analyzed the market and implemented a keyword-focused content strategy to improve search rankings. Simultaneously, our PPC specialists restructured ad campaigns by refining bid strategies and optimizing ad copy to better target qualified business customers. This dual approach helped to boost visibility and attract more high-quality leads.
Results
The tailored strategy led to a 70% increase in organic traffic, a 60% improvement in PPC click-through rates, and a 55% rise in qualified inquiries. These outcomes have significantly strengthened IPFS Corporation’s ability to connect with businesses seeking financial solutions.
+70%
Organic Traffic Increase
+60%
PPC Click-Through Improvement
+55%
Qualified Inquiries Growth
