JMC Automotive Equipment

Project Description

JMC Automotive Equipment is a trusted distributor of high-quality automotive tools, including car lifts, tire changers, wheel balancers, and more. Operating on the BigCommerce platform, JMC needed a tailored digital strategy that would not only enhance its online storefront but also drive qualified traffic and boost sales. Recognizing the importance of both organic search and targeted advertising, the brand partnered with Egochi to integrate advanced SEO, strategic PPC campaigns, and a modern BigCommerce web design and development overhaul.

The Challenge

In a competitive automotive market, JMC’s online presence was not delivering the expected return on investment. Their previous digital setup failed to effectively communicate the value and reliability of their extensive tool range. Limited search engine visibility and unrefined PPC campaigns contributed to low site engagement, while an outdated design hampered user trust and hindered the buying process.

Strategy & Solution

To overcome these challenges, a bespoke strategy was developed. The initiative began with a thorough SEO audit to pinpoint critical keyword opportunities and technical issues. A full redesign and redevelopment of the BigCommerce site was executed to modernize the user interface, streamline navigation, and reinforce the brand’s commitment to quality. Concurrently, PPC campaigns were overhauled with targeted ad copy and optimized bid strategies to capture high-intent traffic. This holistic approach ensured that every element—from organic content to paid advertising—worked in unison to elevate the customer experience.

Results

The integrated transformation led to striking improvements: organic traffic soared by +86%, PPC conversions increased by +73%, and overall revenue grew by +78%. These results demonstrate how a strategic combination of SEO, PPC, and a revamped BigCommerce storefront can drive significant growth and establish JMC as a leader in the automotive tools market.

+86%

Organic Traffic Surge

+73%

PPC Conversion Increase

+78%

Revenue Growth

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