Lazard
Project Details
Industry: Finance
Platform: Custom Website
Services Provided: SEO
Focus: Lead Generation
Business Type: B2B business-to-business, B2C business-to-consumer
View ProjectProject Description
Lazard, a prestigious asset and wealth management business in the finance sector, required a highly specialized SEO solution to dominate the competitive online landscape. Focused exclusively on elevating search engine visibility, Lazard partnered with Egochi to refine its organic search strategy. The goal was to ensure that the firm’s sophisticated financial expertise was clearly communicated online while driving high-quality traffic to the site. Through an intensive SEO campaign that emphasized technical optimization, quality content creation, and strategic backlink acquisition, the digital performance of Lazard’s website was significantly enhanced.
The Challenge
Lazard operated in a highly competitive financial market where ranking high in search engine results was essential. The website was struggling with low organic visibility despite having strong industry credentials. Key issues included limited high-quality backlinks, suboptimal keyword targeting, and an overall lack of authoritative content that could help improve its domain authority and search rankings.
Strategy & Solution
To overcome these challenges, a tailored SEO strategy was implemented. The approach involved a complete technical audit, on-page optimization, and a rigorous content enhancement plan. Advanced keyword research and competitor analysis were conducted to identify gaps and opportunities. A targeted backlink campaign was executed, resulting in the acquisition of thousands of high-quality links. The strategy also included continuous performance monitoring and adjustments to maximize the website’s ranking potential.
Results
The comprehensive SEO overhaul produced exceptional outcomes. Lazard’s website now boasts organic traffic exceeding 100K visitors per month, and the backlink profile has been significantly strengthened with the creation of 10,916 high-quality backlinks. This robust digital performance has cemented Lazard’s position as a trusted leader in asset and wealth management.
>100K
Monthly Organic Traffic
10,916
Backlinks Built
+85%
Keyword Ranking Improvement
