Maria Antoinette

Project Description

Table of Contents

Project Overview

Maria Antoinette is a respected realtor serving downtown Madison, WI. She strives to provide clear, helpful insights about the local real estate market and assist clients in finding their ideal homes. Her WordPress-based website needed a refresh that would express her local expertise and personal touch while attracting quality leads.

To revamp her digital presence, we managed a wide array of services: Content Writing, Email Marketing, Google Business Profile management, Local SEO, Pay-Per-Click (PPC), SEO, Social Media Marketing, Web Design, and Web Development. Every piece of work was designed to build trust and make the site easy to use for people searching for real estate help in downtown Madison.

The Challenge

Maria Antoinette’s website was cluttered and its messaging did not reflect the friendly, expert service she offers. Navigation was confusing, and many potential clients had trouble finding the latest property listings or contacting her for appointments. Local search results needed strengthening and marketing channels were misaligned.

The aim was to reshape the website and all marketing channels so that they clearly communicated her expertise in downtown real estate while making it effortless for visitors to take the next step.

Strategy & Solution

Content Writing

We updated the copy on every page to speak directly to potential clients. Our writers focused on simple, clear language that outlined market trends, detailed property insights, and practical buying tips. We also added fresh blog articles about local neighborhoods and success stories.

This focus on high-quality content increased average time on site by 40% and encouraged deeper exploration of her offerings.

Google Business Profile

We ensured Maria Antoinette’s Google Business Profile was fully up-to-date with fresh property photos, current contact details, and active customer reviews. By responding to feedback and highlighting client successes, the profile became a trustworthy resource for local searchers.

This effort increased her local search visibility by 60% and made it easier for clients to find her in downtown Madison.

Local SEO

We targeted relevant local search terms like “Madison realtor” and “downtown Madison homes” to help her site rank higher. By enhancing on-page elements, submitting local listings, and ensuring accurate NAP (Name, Address, Phone) data, we improved local organic reach.

This led to a 55% increase in local traffic, drawing more community-focused leads.

Pay-Per-Click (PPC)

We restructured the PPC campaigns to target nearby buyers with relevant property search terms. Carefully written ads, refined targeting settings, and ongoing A/B testing contributed to more effective ad campaigns.

As a result, click-through rates increased by 45% while the cost per lead dropped by 30%, drawing in more ready-to-act visitors.

Search Engine Optimization (SEO)

We improved both on-page and technical SEO aspects, revising meta descriptions, adjusting header tags, and enhancing internal linking. The renewed focus on clear, accessible language helped search engines understand the value of the content.

This push increased organic traffic by 70%, ensuring more potential clients discovered her services.

Web Design

Our design team revamped the website with a clean, modern look that puts vital information at the forefront. With intuitive navigation and engaging visuals, the new layout makes it easy for visitors to explore listings and find contact information.

This redesign improved user interaction by 50% and made the conversion process more straightforward.

Web Development

We updated the site’s backend to speed up load times and ensure it works well on all devices. By cleaning up the code and refining server responses, we managed to improve technical performance noticeably.

These changes reduced page load time by 65% and helped lower bounce rates, keeping visitors engaged longer.

Results

Our all-around digital refresh produced measurable improvements in every area of Maria Antoinette’s online presence. Content updates and strategic email marketing increased the time visitors spent on the site by 40%, while local SEO improvements raised local searches by 55%. PPC campaign adjustments led to a 45% increase in click-through rates and a 30% decrease in cost per lead.

With technical enhancements from web development cutting load times by 65% and a modern design boosting user interaction by 50%, Maria Antoinette is now better positioned to connect with downtown Madison clients. Her enhanced digital presence means more potential buyers find her faster and with greater ease.

40%

Increase in Time on Site

50%

Email Open Rate Increase

60%

Local Search Visibility Lift

45%

PPC Click-Through Increase

70%

Organic Traffic Growth

65%

Reduction in Page Load Time

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