Marvellissima International
Project Details
Industry: Health & Beauty
Platform: Shopify
Services Provided: ADA Compliance, Pay-Per-Click (PPC), Web Design, Web Development
Focus: Ecommerce
Business Type: B2C business-to-consumer
View ProjectProject Description
Marvellissima International, a standout makeup cosmetics brand, sought a complete transformation of its Shopify store. With a focus on inclusivity and user engagement, the brand needed a platform that was fully accessible, visually stunning, and equipped to drive targeted traffic through precise PPC campaigns. To meet these goals, Egochi combined top-tier web design, state-of-the-art web development, and stringent ADA compliance measures with effective pay-per-click strategies to elevate the brand’s online experience.
The Challenge
Marvellissima International faced the hurdle of an outdated Shopify store that did not mirror the vibrant personality of their cosmetics line. The site was not fully accessible, limiting potential customers, and lacked the functionality to effectively integrate targeted PPC campaigns. This disconnect prevented the brand from capturing its full market potential.
Strategy & Solution
The approach involved a complete redesign to create a modern, accessible Shopify store. By enforcing strict ADA compliance, the new design ensured an inclusive shopping experience for every visitor. Simultaneously, the development team built a robust, high-performing backend, while targeted PPC initiatives were fine-tuned to attract and convert the right audience. This multi-faceted strategy brought together design, development, and advertising in a cohesive upgrade.
Results
The transformation delivered impressive outcomes: the updated site now meets 85% ADA compliance standards, online sales have surged by 50%, and overall user engagement has increased by 70%. Marvellissima International is now well-positioned to capture a larger share of the competitive cosmetics market.
+85%
Accessibility Improvement
+50%
Online Sales Increase
+70%
User Engagement Boost
