Mellow Mushroom
Project Details
Industry: Food & Beverage
Platform: Custom Website
Services Provided: Local SEO, Pay-Per-Click (PPC), SEO, Web Design
Focus: Lead Generation
Business Type: B2C business-to-consumer
View ProjectProject Description
Table of Contents
Project Overview
Mellow Mushroom, a well-loved restaurant chain renowned for its creative pizza, wings, and an array of eclectic dishes, set out to revamp its digital presence. Their goal was to drive local foot traffic and increase takeout orders through a complete online transformation. The project was built on a custom website and involved a comprehensive mix of services tailored to the restaurant industry.
Our team at Egochi was tasked with overhauling the site to better capture local diners and streamline online ordering. We developed strategies in Local SEO, PPC, SEO, and Web Design that specifically address restaurant needs—from location-based search optimization to modern UX/UI design that guides customers seamlessly from browsing to ordering.
Client Testimonial
“Egochi completely reinvented our digital approach. Their expert handling of our restaurant PPC and SEO strategies, along with a stunning redesign of our website, significantly increased our local customer traffic and takeout orders. Our partnership with Egochi has been a real game changer.”
– Kimberly Dockter Bolinger, CMO
The Challenge
Prior to our collaboration, Mellow Mushroom’s online presence was hampered by an outdated website with poor navigation and minimal local SEO integration. The site suffered from design mistakes common in older restaurant websites: cluttered layouts, unresponsive design on mobile devices, and ineffective call-to-action placements. Their existing PPC campaigns lacked proper localization and were not delivering the desired number of quality leads.
The challenge was to rebuild a digital platform that could effectively communicate the brand’s vibrant culinary experience, attract nearby customers, and drive increased takeout orders through optimized, restaurant-specific digital strategies.
Local SEO Strategy
We focused on enhancing the restaurant’s presence in local search results. Our approach included optimizing on-site content for geo-targeted keywords like “best pizza near me” and “local takeout deals,” updating business listings, and integrating with Google Maps. We also ensured that the site’s menus, hours, and contact details were clearly displayed.
These efforts increased local search visibility by 85%, ensuring that Mellow Mushroom appeared prominently when nearby customers searched for dining options.
PPC Strategy
Our PPC campaign was specifically designed for the competitive restaurant market. We created ad copies that highlighted limited-time offers, special menus, and the unique dining experience at Mellow Mushroom. Ads were targeted to reach local customers, and our rigorous A/B testing refined the messaging for maximum impact.
This localized strategy resulted in a 70% increase in click-through rates and reduced the cost per lead by 35%, effectively turning ad spend into a powerful driver of foot traffic and takeout orders.
SEO Strategy
Beyond local SEO, our broader SEO strategy focused on improving the overall organic reach of the website. We overhauled the website’s structure, enhanced meta tags, and integrated high-value keywords relevant to the restaurant industry. Regular content updates featuring blog posts on culinary trends, behind-the-scenes stories, and customer testimonials further boosted search rankings.
As a result, organic search traffic grew by 100%, positioning Mellow Mushroom as a leading option for diners in the area.
Web Design & UX/UI Strategy
Recognizing the importance of a modern, user-friendly website, we undertook a complete redesign. Our web design strategy addressed common pitfalls seen in restaurant websites such as overcrowded menus and confusing navigation. By employing best practices in UX/UI, we developed a clean, responsive design that highlights the restaurant’s key offerings and makes the ordering process intuitive.
The refreshed design led to a 90% improvement in user engagement, as visitors found it easier to browse the menu, locate nearby locations, and place orders seamlessly.
Results
The comprehensive digital overhaul delivered impressive outcomes for Mellow Mushroom. Our Local SEO initiatives boosted local search visibility by 85%, while tailored PPC campaigns increased click-through rates by 70% and reduced cost per lead by 35%. The overall SEO strategy doubled organic traffic with a 100% increase, and the new website design enhanced user engagement by 90%.
These improvements not only increased local foot traffic but also resulted in a substantial rise in takeout orders. Mellow Mushroom now enjoys a robust digital presence that effectively converts online visitors into loyal customers.
85%
Local Search Visibility Increase
70%
PPC Click-Through Rate Increase
35%
Cost per Lead Reduction
100%
Growth in Organic Traffic
90%
Increase in User Engagement
