Microsoft
Project Details
Industry: Technology
Platform: Custom Website
Services Provided: Email Marketing, Pay-Per-Click (PPC), SEO
Focus: Lead Generation
Business Type: B2B business-to-business
View ProjectProject Description
Table of Contents
Project Overview
Microsoft Teams, one of the most recognized collaboration platforms in the world, reached out when they needed a serious boost in lead generation. Even giants sometimes need a fresh pair of eyes, and that’s where we stepped in. Their goal was simple yet ambitious: to generate high-quality leads through a combination of PPC and Enterprise Search Engine Optimization (SEO), ensuring that every marketing dollar spent attracted the right B2B decision-makers.
We worked closely with their team to understand their unique challenges and goals. The process was all about rolling up our sleeves, diving deep into analytics, and creating a plan that resonated with a global business audience. It wasn’t just about more clicks; it was about meaningful interactions and real opportunities.
From the Client
“Egochi delivered exactly what we needed. Their expert mix of PPC and SEO not only improved our visibility but also brought in quality leads. We now have a lead generation engine that truly powers our growth.”
The Challenge
Despite Microsoft Teams’ global reputation, the competitive B2B landscape meant that even they faced hurdles. Their previous digital strategy wasn’t cutting it—lead generation was stagnant and the channels in use were not optimized to capture the attention of high-level business buyers.
The task was clear: revamp the digital approach to drive qualified leads. Microsoft Teams needed a partner who could fine-tune their PPC ads for precision targeting and overhaul their SEO to climb search rankings for critical keywords. They needed more than traffic; they needed business-changing leads.
Strategy & Solution
PPC Strategy
We started by rethinking their PPC campaigns from the ground up. Our team analyzed past performance data and identified key areas for improvement. We revised the ad copy to speak directly to business decision-makers and set up rigorous A/B testing on landing pages. By refining our target audience and adjusting bid strategies in real-time, we managed to drive the right kind of traffic.
This detailed approach resulted in a striking 200% boost in conversion rates, turning clicks into valuable leads. Every step of the process was geared towards reducing the cost per lead and increasing ROI.
SEO Strategy
On the SEO side, we conducted an extensive audit to identify barriers to organic growth. We revamped the website’s content, optimized meta descriptions, and improved internal linking structures. Our focus was on aligning content with high-value keywords that resonate with a B2B audience.
These efforts paid off tremendously, resulting in a 150% surge in organic traffic. The website now ranks at the top for multiple competitive keywords, ensuring that potential leads find Microsoft Teams when they search for collaboration solutions.
Results
The outcome of our collaboration was nothing short of transformative. With our combined PPC and SEO strategies, Microsoft Teams saw a lead generation increase of 300%. Not only did the quality of leads improve, but the overall cost per lead dropped by 40%, making every campaign dollar work harder.
Our approach not only enhanced digital visibility but also built a lead pipeline that truly supports long-term growth. The strategies we implemented have helped Microsoft Teams stand out in a competitive market and secure high-value business connections.
300%
Increase in Lead Generation
200%
PPC Conversion Boost
150%
Growth in Organic Traffic
40%
Reduction in Cost per Lead
Outstanding ROI
On Combined Strategies
