MissGuided
Project Details
Platform: BigCommerce
Services Provided: Pay-Per-Click (PPC), SEO, Social Media Marketing, Web Design
Focus: Ecommerce
Business Type: B2C business-to-consumer
View ProjectProject Description
Table of Contents
Project Overview
MissGuided is a leading fashion ecommerce website dedicated to women’s style—from dresses and beachwear to the latest trends. Operating on BigCommerce, this big brand attracts over 100K+ visitors every month and generates between $2M to $3M in monthly revenue. Recognizing the fierce competition in the fashion industry, MissGuided needed a complete digital refresh to not only sustain but also elevate its market position.
We partnered with MissGuided to deliver a multi-faceted digital transformation, covering Pay-Per-Click (PPC), SEO, Social Media Marketing, and a state-of-the-art Web Design. Our goal was to enhance user engagement, drive targeted traffic, and ultimately boost conversions across the ecommerce funnel.
The Challenge
Despite strong brand recognition and a loyal customer base, MissGuided’s online performance was hindered by several challenges. The existing website design was outdated and failed to capture the dynamic nature of the fashion industry. PPC campaigns lacked precision and the SEO strategy was not fully optimized to compete with emerging trends. Social media efforts were fragmented and not aligned with the brand’s vibrant identity.
The task was to create an integrated digital strategy that tackled these issues head-on—modernizing the website with UX/UI best practices, refining PPC and SEO campaigns, and developing cohesive social media marketing tactics that resonated with the modern fashion consumer.
Strategy & Solution
PPC Strategy
Our PPC strategy was designed to capture high-intent shoppers. We revamped ad creatives to reflect the latest fashion trends and ran extensive A/B tests to optimize messaging. Detailed audience segmentation and bid optimization allowed us to pinpoint potential buyers, reducing cost per acquisition while significantly increasing conversion rates.
These efforts resulted in a 70% boost in click-through rates and a notable 35% reduction in cost per conversion, ensuring every advertising dollar was maximized.
SEO Strategy
We executed a comprehensive SEO overhaul that included in-depth keyword research, on-page optimization, and technical SEO improvements. Our team restructured site content, improved meta tags, and enhanced internal linking, which boosted search engine visibility and organic rankings.
This strategy resulted in a 150% increase in organic traffic and stronger rankings for high-volume, fashion-specific keywords, driving more qualified visitors to the site.
Web Design
The website was completely redesigned on the BigCommerce platform using cutting-edge UX/UI principles tailored for fashion ecommerce. We created a visually appealing and highly intuitive interface that makes it easy for customers to browse collections, view high-resolution product images, and complete purchases seamlessly.
The redesign led to a 50% improvement in user engagement metrics and a 40% increase in conversion rates, ensuring a smooth, enjoyable shopping experience.
Results
Our integrated digital strategy for MissGuided produced exceptional outcomes across all channels. The refined PPC campaigns drove a 70% increase in click-through rates and reduced costs by 35%150% boost in organic traffic. Social media marketing enhanced engagement by 80%50% increase in user interaction with a corresponding 40% uplift in conversion rates.
With over 100K+ monthly visitors and a monthly revenue surge to between $2M and $3M, MissGuided now stands at the forefront of fashion ecommerce, capturing the hearts of customers worldwide through a robust, multi-channel digital strategy.
70%
PPC Click-Through Increase
35%
Reduction in PPC Cost per Conversion
150%
Increase in Organic Traffic
80%
Growth in Social Engagement
50%
Improvement in User Engagement
40%
Increase in Conversion Rates
