Peace Coffee
Project Details
Industry: Food & Beverage
Platform: WooCommerce, WordPress
Services Provided: SEO, Web Design, Web Development
Focus: Ecommerce
Business Type: B2C business-to-consumer
View ProjectProject Description
Peace Coffee is an artisanal brand dedicated to offering a wide range of coffee varieties—from rich dark roasts and smooth light roasts to decaf blends and specialty brews. Operating on both WooCommerce and WordPress, the company needed to transform its online presence so that coffee lovers could easily explore and purchase their premium selections. Seeking to boost brand visibility and sales, Peace Coffee partnered with Egochi to revamp its website and implement a focused SEO strategy.
The goal was to create a clear, inviting online store that reflects the passion and quality behind each cup. By designing a modern, user-friendly interface and optimizing content for key coffee-related search terms, Peace Coffee aimed to stand out in a competitive market and convert visitors into loyal customers.
The Challenge
In a crowded marketplace, Peace Coffee’s digital presence was not reflecting its unique brand story. The website was outdated and difficult to navigate, making it hard for potential customers to find detailed product information. Additionally, poor search engine visibility was limiting organic reach, resulting in fewer quality leads and missed sales opportunities.
Strategy & Solution
Egochi began by reimagining the website with a fresh, modern design that is easy to use and visually engaging. The new site highlights the distinct qualities of each coffee blend with clear imagery and detailed descriptions. Simultaneously, a targeted SEO campaign was implemented, focusing on industry-specific keywords such as “premium coffee roasts” and “artisanal coffee blends” to boost organic traffic. These improvements ensured that the brand’s story and products were accessible to coffee enthusiasts searching online.
Results
The digital transformation delivered impressive outcomes: organic search traffic increased by +85%, new customer inquiries jumped to 3K per month, and monthly revenue climbed by an additional $75K. These results have enabled Peace Coffee to connect with more coffee lovers and strengthen its position as a leading provider of premium coffee.
+85%
Organic Traffic Increase
3K
New Customer Inquiries
$75K
Monthly Revenue Boost
