Petroleum Service Company
Project Details
Industry: Automotive
Platform: BigCommerce
Services Provided: Pay-Per-Click (PPC), SEO
Focus: Ecommerce
Business Type: B2B business-to-business
View ProjectProject Description
Petroleum Service Company, a distinguished provider of high-performance lubricants, greases, race fuels, coatings, and fuel additives, offers solutions for industrial, manufacturing, automotive, fleet, and aviation applications. Realizing the need for a more robust online presence on its BigCommerce platform, the company engaged Egochi to develop a digital strategy that would effectively reach both commercial and consumer markets. The focus was on harnessing targeted SEO and precision PPC campaigns to drive a surge in organic visibility and attract high-quality leads across multiple industries.
This initiative was designed to highlight the technical superiority and broad application of its products, ensuring that every digital interaction communicated trust, performance, and industry expertise.
The Challenge
The company’s previous digital approach was fragmented and lacked industry-specific focus. Generic SEO practices and broad PPC messaging meant that crucial search terms were missed, leaving the site buried in a competitive market. As a result, quality leads from sectors such as automotive and industrial were not being captured, and online engagement remained subpar.
Strategy & Solution
Egochi implemented a data-driven strategy tailored to the nuances of the lubricants and chemical additives industry. The approach began with a detailed SEO audit and the integration of targeted, long-tail keywords specific to each application—from fleet to aviation. Simultaneously, PPC campaigns were refined with specialized ad copy and precise targeting parameters, ensuring the ads reached decision-makers in each sector. The revamped BigCommerce storefront was optimized for speed and clarity, resulting in an intuitive shopping experience that underscored the quality and versatility of the products.
Results
The tailored digital strategy delivered significant outcomes. Organic search rankings improved dramatically, leading to a +95% increase in targeted traffic, while enhanced PPC tactics boosted conversion rates by +88%. Overall sales experienced a remarkable growth of +90%, cementing the company’s reputation as a leader in the petroleum services market.
+95%
Organic Traffic Surge
+88%
PPC Conversion Increase
+90%
Sales Growth
