Pl3y Inc
Project Details
Industry: Fitness
Platform: Squarespace
Services Provided: ADA Compliance, Web Design
Focus: Lead Generation
Business Type: B2B business-to-business, B2C business-to-consumer
View ProjectProject Description
Pl3y Inc is a pioneering provider of pre-packaged kids fitness programs and business training for budding fitness entrepreneurs. Focused on nurturing healthy habits from an early age, Pl3y Inc designs fun, engaging, and educational workout routines that inspire children and equip businesses to deliver dynamic fitness experiences. Realizing the need to convey its energetic and trustworthy brand message online, Pl3y Inc partnered with Egochi to build a modern Squarespace website that reflects its vibrant identity and drives engagement with both parents and fitness professionals.
The project was centered on creating a visually appealing, intuitive digital platform that not only showcases the program’s value but also serves as a central hub for business training resources. Every design element was crafted to evoke energy and trust—ensuring that visitors can easily explore course offerings, success stories, and expert insights into the kids fitness industry.
The Challenge
Pl3y Inc faced difficulties in effectively communicating the fun and dynamic nature of its fitness programs online. The previous website did not capture the brand’s lively spirit, nor did it provide a clear pathway for business training inquiries. This resulted in low user engagement and limited conversion from interested visitors into active participants.
Strategy & Solution
To resolve these issues, Egochi engineered a fresh, responsive website on Squarespace. The new design emphasizes vibrant visuals and clear messaging that highlights the benefits of the fitness programs and training resources. Strategic SEO was incorporated to improve search rankings for key industry terms, while user-friendly navigation and interactive elements were added to guide visitors smoothly from discovery to action.
Results
The revamped website led to transformative business outcomes: organic traffic climbed by +70%, new training inquiries increased by 5K, and monthly revenue from program subscriptions rose by $50K. These metrics illustrate the success of the new digital approach, positioning Pl3y Inc as a leader in kids fitness and training services.
+70%
Organic Traffic Increase
5K
New Inquiries Received
$50K
Monthly Revenue Growth
