Pro Numb

pro-numbss-image

Project Details

Industry: Health & Beauty

Platform: Shopify

Services Provided: Email Marketing, Pay-Per-Click (PPC), SEO, Web Design, Web Development

Focus: Ecommerce

Business Type: B2B business-to-business

View Project

Project Description

Table of Contents

Project Overview

Pro Numb is a global supplier of tattoo numbing spray used by tattoo shops around the world. Their online store, hosted on Shopify, showcases a range of products designed to ensure client comfort during tattoo procedures. With sales generating millions each month, the brand needed to present its unique selling point – high-quality numbing spray with reliable performance – while keeping the website efficient and the marketing sharp.

To achieve this, we took a clear and friendly approach to refresh their digital presence. Our team worked across Email Marketing, PPC, SEO, Web Design, and Web Development to create a platform that converts visitors into loyal clients.

The Challenge

Pro Numb operated in a competitive niche where tattoo shops need reliable products to ensure pain management. Their previous website was cluttered, making it hard for customers to learn about the product features. Marketing campaigns were spread out and did not tie in well with the website’s message.

The goal was clear: simplify and clarify the online message, improve the website’s performance and design, and coordinate marketing efforts to drive more quality sales.

Strategy & Solution

Pay-Per-Click (PPC)

Our PPC strategy was designed to directly reach tattoo shops searching for pain management solutions. By streamlining keyword targeting and refining ad copy to emphasize the unique formula of the numbing spray, we positioned Pro Numb in front of an interested audience.

Careful testing and adjustments brought a 50% increase in click-through rates and cut the cost per lead by 30%.

Search Engine Optimization (SEO)

We revised the website content and improved its structure so that search engines could easily identify the product’s features, benefits, and customer reviews. Enhanced metadata and targeted keywords meant that tattoo shops can find the numbing spray with ease.

As a result, organic traffic grew by 65%, bringing more quality visitors to the website.

Web Design

Our design team created a modern, easy-to-navigate layout on Shopify that puts product information front and center. With crisp visuals and a clear call-to-action, the site now guides visitors to learn about the spray’s benefits, read user testimonials, and make a purchase without confusion.

This redesign improved user engagement on the site by 40% and helped set a clear brand tone.

Web Development

The backend of the website was fine-tuned to support higher traffic and more transactions. By reducing load times and ensuring mobile functionality, we made sure that the site remains responsive during busy hours.

These technical improvements resulted in a 70% reduction in page load time, encouraging visitors to complete their shopping journey.

Results

Our efforts resulted in a significant uplift for Pro Numb. The coordinated email marketing campaigns led to a 55% rise in open rates and 35% more conversions. The enhanced PPC campaigns produced a 50% increase in click-through rates while reducing costs by 30%. SEO improvements brought a 65% increase in organic traffic.

With a modern website that communicates clear product benefits and a streamlined checkout process, the overall technical upgrades reduced page load times by 70%. These changes contributed to driving millions in monthly revenue, securing Pro Numb’s place as a leader in tattoo numbing solutions.

55%

Email Open Rate Increase

35%

Rise in Email Conversions

50%

PPC Click-Through Increase

65%

Organic Traffic Growth

40%

Increase in User Engagement

70%

Reduction in Page Load Time

Back to Top
Top