Redbubble
Project Details
Industry: Arts & Entertainment
Platform: BigCommerce
Services Provided: SEO, Web Design, Web Development
Focus: Ecommerce
Business Type: B2C business-to-consumer
View ProjectProject Description
Table of Contents
Project Overview
Redbubble is a global online marketplace where independent artists display their art on products ranging from stickers to apparel. As a powerhouse in ecommerce hosted on BigCommerce, they needed a modern, high-performing website that would attract and convert visitors into loyal customers. With 10.0 million monthly organic visitors and an annual turnover of $300 Million as of 2024, the brand required a refined digital presence that resonates with their creative audience.
Our team at Egochi worked closely with Redbubble to revamp their online storefront by focusing on three key areas: Web Design, Web Development, and SEO. We reimagined the site’s layout, optimized its performance, and enhanced its search visibility to support lead generation and overall growth.
Client Testimonial
“Working with Egochi was a transformative experience for Redbubble. Their innovative approach to web design and development not only modernized our online storefront but also played a critical role in skyrocketing our traffic and engagement. The attention to detail and dedication to our brand vision was truly exceptional.”
– Sam Nam, CMO at Redbubble
The Challenge
Although Redbubble had already built an impressive traffic base, the existing website was not optimized to maximize conversions. The design was outdated, performance issues slowed down user experience, and the site’s SEO was not fully harnessing the potential for organic growth. This limited the brand’s ability to turn casual browsers into engaged customers.
Our challenge was to overhaul the digital experience—modernizing the design, improving technical performance, and enhancing search visibility to sustain and grow lead generation.
Strategy & Solution
Web Design
We refreshed the visual identity of Redbubble by creating a contemporary design that accentuates artist work and product details. Our design team focused on clear navigation, compelling visuals, and a responsive layout to ensure that users enjoy a seamless experience across devices.
This new design improved user interaction and resulted in a 40% increase in average session duration, making it easier for customers to explore and engage with the marketplace.
Web Development
On the development side, we optimized the website’s code and infrastructure to ensure rapid load times and a smooth browsing experience. By refining backend processes and enhancing mobile responsiveness, we made the site faster and more reliable.
These improvements led to a 60% reduction in page load times, which in turn decreased bounce rates and boosted overall conversions.
SEO
Our comprehensive SEO strategy involved optimizing on-page content, refining metadata, and strengthening internal linking structures. We targeted high-value keywords relevant to the creative community and ecommerce, ensuring that Redbubble’s offerings ranked prominently in search results.
As a result, organic traffic has remained robust at 10.0 million monthly visitors, reinforcing Redbubble’s status as a leader in the marketplace.
Results
Our integrated approach has had a significant impact on Redbubble’s digital performance. The new web design has enhanced the visual appeal and usability of the site, leading to a 40% increase in user engagement. Improved web development practices reduced load times by 60%, creating a smoother and faster shopping experience.
Meanwhile, our SEO efforts have helped maintain a steady flow of 10.0 million organic visitors per month, contributing to sustained growth and a robust annual turnover of $300 Million as of 2024. Together, these results confirm that our comprehensive digital strategy has effectively supported lead generation and overall business growth.
10.0 million
Monthly Organic Visitors
$300 Million
Annual Turnover (2024)
40%
Increase in Session Duration
60%
Faster Page Load Times
