Respro
Project Details
Platform: WooCommerce, WordPress
Services Provided: Pay-Per-Click (PPC), Web Design
Focus: Ecommerce
Business Type: B2C business-to-consumer
View ProjectProject Description
Respro is a cutting-edge retailer offering a vast selection of masks for every need—from high-performance sports masks and chic fashion masks to protective Covid masks, commuting solutions, allergy relief options, and specialized masks for NGOs, forest fires, and freezing weather. With a dual-platform setup on WooCommerce and WordPress, Respro required a modern online presence that truly reflects its diverse product range and specialized applications.
Partnering with Egochi, Respro embarked on a digital transformation focused on creating an engaging, intuitive website that catered to multiple customer segments. In addition, a tailored PPC campaign was developed to target specific demographics with precise messaging, ensuring that every product reached the right audience.
The Challenge
Respro faced the unique challenge of presenting a highly diverse product lineup in a clear and engaging manner. Their old website failed to communicate the specialized benefits of each mask type, and the PPC ads were too broad, resulting in low-quality traffic and subpar conversion rates.
Strategy & Solution
Egochi reimagined the digital storefront with a focus on simplicity and clarity. The website was redesigned to feature distinct sections for different mask categories, each optimized with targeted keywords and rich visuals. A bespoke PPC strategy was launched, with customized ad copy tailored to the unique selling points of each product category, ensuring that potential customers received highly relevant messaging.
Results
The new strategy produced remarkable outcomes: organic traffic soared by +86%, monthly orders increased by 12K, and overall revenue climbed by an additional $200K. These improvements validated the focused approach, cementing Respro’s position as a leader in the specialized mask market.
+86%
Organic Traffic Surge
12K
Monthly Orders Increase
$200K
Additional Revenue
