Second Skin Audio
Project Details
Industry: Automotive
Platform: BigCommerce
Services Provided: Pay-Per-Click (PPC), SEO
Focus: Ecommerce
Business Type: B2C business-to-consumer
View ProjectProject Description
Second Skin is a leading provider of car sound deadening materials and noise control solutions. With a commitment to reducing unwanted sound and enhancing vehicle comfort, the brand needed a fresh digital strategy on its BigCommerce platform to stand out in a crowded automotive aftermarket. Partnering with Egochi, Second Skin reimagined its online presence through a targeted combination of advanced SEO and precision PPC campaigns.
The project aimed to build a user-friendly, engaging platform that clearly showcased product features and technical superiority while driving a substantial boost in traffic and conversions. Every element—from optimized content to tailored ad messaging—was carefully designed to appeal to car enthusiasts and professional installers looking for high-quality soundproofing solutions.
The Challenge
The previous digital approach didn’t adequately communicate Second Skin’s specialized benefits. The website lacked optimization for niche keywords and the PPC ads were too generic to reach the right audience, leading to low visibility and missed sales opportunities.
Strategy & Solution
Egochi performed an in-depth market analysis and revamped the SEO strategy to focus on key terms like “car sound deadening” and “automotive noise control.” In parallel, the PPC campaigns were restructured with creative, targeted ad copy to capture high-intent traffic. The overall approach ensured that every digital touchpoint—from on-page content to ad messaging—aligned with the brand’s commitment to quality.
Results
The revamped strategy produced striking improvements: organic search visibility surged by +88%, PPC conversion rates increased by +76%, and overall revenue grew by +80%. These achievements firmly established Second Skin as a market leader in soundproofing solutions.
+88%
Organic Traffic Surge
+76%
PPC Conversion Increase
+80%
Revenue Growth
