TOUS
Project Details
Industry: Jewelry
Platform: Shopify
Services Provided: Pay-Per-Click (PPC), SEO
Focus: Ecommerce
Business Type: B2C business-to-consumer
View ProjectProject Description
TOUS is a premier online destination for exquisite jewellery and accessories that combine modern design with timeless elegance. Seeking to further elevate its brand and streamline the online shopping experience, TOUS partnered with Egochi to create a refined, user-friendly Shopify storefront. The focus was on building a website that reflects the luxury and style of its collections while being fully optimized for search engines.
The project aimed to enhance organic visibility and improve user engagement through meticulous SEO strategies, combined with a visually stunning design that simplifies the shopping journey. Every detail of the new site was crafted to make product discovery intuitive and to convey the brand’s heritage and modern flair.
The Challenge
TOUS needed to transform its digital image to stand out in the competitive luxury jewellery market. The previous online presence did not capture the intricate details or the premium quality of its products, and the site’s SEO was not effectively driving traffic. This led to lower search rankings and missed opportunities for customer engagement.
Strategy & Solution
Egochi redesigned the Shopify store with a focus on clarity, elegance, and simplicity. The new website features high-resolution product imagery, intuitive navigation, and rich content that highlights TOUS’ design excellence. A robust SEO strategy was also implemented to target high-intent keywords in the luxury jewellery niche, ensuring that the website ranks well and attracts quality traffic.
Results
The comprehensive transformation led to a significant boost in digital performance. Organic search rankings improved, resulting in a surge of high-quality visitors and a marked increase in online sales. Overall, the new design and SEO strategy helped TOUS secure a stronger position in the market.
+78%
Organic Traffic Rise
25K
New Monthly Visitors
$120K
Additional Monthly Revenue
