TOV Furniture
Project Details
Industry: Furniture, Home & Garden
Platform: Shopify
Services Provided: SEO, Web Design
Focus: Ecommerce
Business Type: B2C business-to-consumer
View ProjectProject Description
TOV Furniture is known for delivering expertly crafted and stylish home furniture at affordable prices. As a rising name in the furniture industry, TOV needed a refreshed online presence that reflected their design-forward approach while being simple for shoppers to explore. Using Shopify as the platform, they teamed up with Egochi to enhance their website and improve search engine visibility.
The goal was to build a website that blends modern design with intuitive functionality, allowing customers to browse collections effortlessly. In addition, SEO played a key role in expanding their reach, ensuring shoppers looking for affordable, elegant furniture could easily find TOV online.
The Challenge
While TOV had strong product offerings, their website didn’t match the quality of the furniture they sold. Navigation was clunky, pages loaded slowly, and search engine rankings were low—leading to a drop in online traffic and customer engagement.
Strategy & Solution
Egochi redesigned the Shopify site with a clean layout, better category structure, and faster load times. The visual design focused on high-resolution imagery and clear product descriptions. On the SEO side, we optimized all product pages and implemented a content plan targeting keywords like “affordable modern furniture” and “designer home décor,” helping boost TOV’s presence in relevant searches.
Results
The improvements paid off quickly. Organic traffic jumped by +88%, monthly product page views increased to 60K, and monthly revenue rose by $180K. With a sleek new storefront and strong search visibility, TOV is now positioned as a go-to choice for stylish home furnishings.
+88%
Organic Traffic Increase
60K
Monthly Product Views
$180K
Monthly Revenue Growth
