TriCity National Bank
Project Details
Industry: Finance
Platform: Custom Website
Services Provided: ADA Compliance, Pay-Per-Click (PPC), SEO, Web Design
Focus: Lead Generation
Business Type: B2B business-to-business, B2C business-to-consumer
View ProjectProject Description
TriCity National Bank, a cornerstone of local finance, aimed to strengthen its digital outreach to better serve the community. With a mission to modernize its approach to online banking, the bank enlisted Egochi’s help to revamp its digital marketing strategy, focusing on enhancing both organic and paid channels.
The Challenge
The bank’s online efforts were hampered by outdated SEO techniques and disjointed PPC campaigns. These limitations resulted in a weak digital presence, preventing the bank from effectively engaging local customers and generating high-quality leads.
Strategy & Solution
A thorough digital audit was conducted, leading to a revamped SEO strategy that focused on localized keyword research and quality content creation. Concurrently, the PPC campaigns were restructured with targeted messaging and refined bid strategies to capture local market demand, while continuous performance tracking guided further optimizations.
Results
The transformation was striking, with organic traffic surging by +90%, PPC conversion rates increasing by +77%, and email engagement lifting by +80%. These results propelled TriCity National Bank to a stronger competitive position within the community.
+90%
Organic Traffic Surge
+77%
PPC Conversion Boost
+80%
Email Engagement Lift
