Klorane USA
Project Details
Industry: Health & Beauty
Platform: Magento
Services Provided: Pay-Per-Click (PPC), SEO, Web Design
Focus: Ecommerce
Business Type: B2C business-to-consumer
View ProjectProject Description
Klorane USA offers a range of plant-based dry shampoo, hair care, and skin care products that blend natural ingredients with advanced technology. Focused on capturing the essence of eco-friendly beauty, the brand needed a digital refresh on its Magento platform. They partnered with Egochi to develop a modern website and to boost their online presence with a focused social media marketing campaign.
The project aimed to create a clean, easy-to-navigate digital store that clearly presents Klorane USA’s natural and effective beauty solutions, while driving more organic traffic and engaging a community of eco-conscious customers.
The Challenge
Despite offering high-quality, plant-based products, Klorane USA struggled with an outdated digital interface that did not reflect its eco-friendly ethos. The website was cluttered and lacked clear messaging, making it difficult for potential customers to understand the benefits of their natural hair and skin care solutions.
Strategy & Solution
Egochi redesigned the Magento website with a fresh, minimalist look that emphasizes clean visuals and easy navigation. The new design highlights product benefits through clear images and concise descriptions. At the same time, a targeted social media campaign was launched to engage beauty enthusiasts and promote the brand’s natural approach. SEO techniques were carefully applied to boost organic visibility, focusing on keywords that resonate with eco-friendly beauty seekers.
Results
The comprehensive overhaul resulted in significant improvements. Organic traffic surged by +82%, social media efforts generated an increase of 45K new followers, and the enhanced website contributed to a monthly revenue uplift of $150K. These results reinforced Klorane USA’s position as a trusted, modern brand in the natural beauty space.
+82%
Organic Traffic Surge
45K
New Social Followers
$150K
Monthly Revenue Boost
