Frends Beauty Case Study With Verified Results
Frends Beauty, Magento Ecommerce Redesign, SEO, and PPC
Frends Beauty is a professional beauty retailer serving makeup artists, salon professionals, special-effects artists, and consumers, with a deep catalog across cosmetics, skincare, haircare, theatrical and special FX makeup, wigs, tools, and professional applicators. Egochi redesigned the Magento storefront and supported it with SEO and PPC campaigns, so a large catalog became easier to explore and more product discovery turned into ecommerce sales.
The Challenge
Frends Beauty had a respected name and a broad professional range, but the previous website did not carry that authority. Customers struggled to navigate categories and find relevant products, the dated shopping experience added friction between discovery and checkout, and limited organic visibility plus loose paid campaigns meant the store was missing searches from customers actively looking for professional makeup, special-effects products, and beauty supplies.
Strategy & Solution
Egochi redesigned the Magento experience around product discovery and ecommerce conversion: clearer category navigation, stronger product presentation, better mobile usability, and more prominent paths to purchase. The SEO work strengthened category and product-page relevance for professional beauty, theatrical makeup, and special FX searches, with technical fixes that made the catalog easier for search engines to crawl and rank. PPC campaigns were reorganized around product categories and high-intent searches, with ad messaging and landing pages aligned so paid visitors reached the products they searched for.
Results
- +85% Organic Traffic
- 15K Added Monthly PPC Visitors
- 90K Added Paid Visits, 6 Months
- $300K Additional Sales Revenue
- $50K Avg Added Monthly Revenue
The combined website, SEO, and PPC program produced measurable ecommerce growth within six months: organic traffic up 85%, 15,000 additional PPC visitors per month (about 90,000 added paid visits over the period), and $300,000 in additional sales revenue, an average of $50,000 added per month. Sources: GA4, Magento Analytics, Google Search Console, Google Ads, Microsoft Ads, Google Merchant Center, Supermetrics.