International SEO Agency
Expand your search visibility across borders, languages, and markets worldwide
Egochi is an international SEO agency helping businesses rank in multiple countries and languages. We handle hreflang implementation, international site architecture, multilingual keyword research, and global link building so your brand captures qualified traffic from target markets across North America, Europe, Asia, Latin America, and beyond.
- What it is: Optimizing websites to rank in multiple countries, languages, and regional search engines
- Key elements: Hreflang tags, ccTLDs/subdirectories, geotargeting, multilingual content, international link building
- Search engines: Google, Bing, Baidu (China), Yandex (Russia), Naver (Korea), Yahoo Japan
- Timeline: 3-6 months per market for meaningful organic growth
Whether you’re an ecommerce brand shipping to 40 countries, a SaaS company acquiring users across Europe, or a manufacturer serving distributors in Asia and Latin America, we build search visibility that converts in every target market. Our international SEO services go beyond translation to deliver true localization that matches how customers actually search in each region.
What is International SEO?
International SEO is the process of optimizing your website so search engines can identify which countries you want to target and which languages your content is written for. Unlike local SEO that focuses on a single geographic area, international SEO expands your reach across borders through technical implementation, content localization, and region-specific link building.
International SEO breaks into two distinct strategies. Multiregional SEO targets users in different countries, even when they speak the same language (like English speakers in the US, UK, Australia, and Canada). Multilingual SEO targets users who speak different languages, regardless of location. Most global businesses need both strategies working together.
The technical foundation of international SEO includes hreflang tags that tell Google which language and country version of a page to show specific users, proper URL structure using ccTLDs (like .de for Germany or .fr for France), subdirectories (/de/ or /fr/), or subdomains (de.example.com), and geotargeting settings in Google Search Console. Without these elements properly configured, search engines cannot accurately serve the right content to the right audience, resulting in wrong versions appearing in search results, keyword cannibalization across regions, and lost traffic.
Why Your Business Needs International SEO
Expanding into new markets without proper international SEO strategy leads to invisible websites, wasted localization budgets, and frustrated international prospects who cannot find you. Businesses assume that translating content automatically makes it rankable. It doesn’t. Each market requires dedicated keyword research, competitor analysis, technical configuration, and link authority building.
Consider this: A direct translation of “cheap flights” from English to German produces “billige Flüge,” but German searchers primarily use “günstige Flüge” (affordable flights). Without native-level keyword research, your German content targets the wrong queries. Multiply this across 10 countries and 8 languages, and you’re investing heavily in content that generates minimal organic traffic because search intent was never properly mapped.
International markets also operate on different search engines. While Google holds 90%+ market share in the US and most of Europe, Baidu dominates China (65%+ share), Yandex leads Russia (55%+ share), Naver controls Korea (60%+ share), and Yahoo Japan maintains strong presence in Japan. Each search engine has unique ranking factors, technical requirements, and content preferences that demand specialized optimization approaches.
Working with an experienced international SEO agency like Egochi ensures your global expansion generates actual returns. We’ve helped ecommerce brands increase European revenue by 340% within 18 months by properly structuring their German, French, and Spanish storefronts. We’ve enabled SaaS companies to capture organic signups across 12 countries by implementing correct hreflang architecture and building local link authority in each target market.
Common International SEO Challenges We Solve
Hreflang implementation errors are the most common technical issue we encounter. Google’s John Mueller has stated that hreflang is one of the most complex aspects of SEO to implement correctly. Common mistakes include missing reciprocal tags, incorrect language or country codes (using “en-UK” instead of “en-GB”), missing x-default tags, and broken canonical/hreflang relationships. Our technical SEO team audits existing implementations and rebuilds them according to ISO 639-1 and ISO 3166-1 standards.
Keyword cannibalization across regions happens when multiple country versions compete for the same queries without proper signals telling Google which version to prioritize. We structure site architecture, internal linking, and hreflang relationships to prevent this competition while building each market’s standalone authority.
Thin or duplicate international content occurs when companies simply translate their US content without adapting it for local search behavior. Our content marketing team researches each market’s questions, concerns, and search patterns to create content that ranks and resonates locally.
Weak international link profiles limit ranking potential because backlinks from US websites carry minimal authority signals for ranking in Germany or Japan. We build region-specific link authority through local digital PR, industry publications, and partnerships in each target market.
Egochi’s International SEO Approach
Since 2015, Egochi has helped businesses across ecommerce, SaaS, manufacturing, legal, healthcare, and professional services expand their organic reach into new markets. Our international SEO services combine technical precision with market-specific strategy to deliver rankings and revenue growth in each target region.
We start with market prioritization analysis to identify which countries offer the best combination of search demand, competitive landscape, and business opportunity. Not every market deserves equal investment. We help you focus resources on regions where organic search can generate meaningful returns within realistic timelines.
Our international site architecture recommendations consider your current infrastructure, growth plans, and resource constraints. ccTLDs provide the strongest geotargeting signals but require managing multiple domains. Subdirectories consolidate link authority but need proper hreflang implementation. We recommend the structure that matches your operational capacity and strategic goals.
Every engagement includes native-level keyword research conducted by speakers who understand local search behavior, colloquialisms, and competitive dynamics. We don’t rely on translation tools. Our multilingual SEO specialists map search intent across languages to build content strategies that capture traffic from awareness through conversion queries.
Contact Egochi today at (888) 644-7795 to discuss your international expansion goals. We’ll analyze your current global presence, identify priority markets, and build a roadmap for sustainable organic growth across borders.
Get Your Free International SEO Audit
Hreflang review, market opportunity analysis, and global keyword mapping included
Questions? Call us (888) 644-7795
International SEO Services
Full-spectrum global SEO services covering technical implementation, content localization, and market-specific link building across all target regions.
Hreflang Implementation
Proper hreflang tag deployment using ISO 639-1 language codes and ISO 3166-1 country codes. We audit existing implementations, fix reciprocal tag errors, configure x-default fallbacks, and validate through Google Search Console’s International Targeting report.
International Site Architecture
Strategic URL structure recommendations: ccTLDs (.de, .fr, .co.uk), subdirectories (/de/, /fr/), or subdomains. We evaluate your resources, growth plans, and link equity to recommend the architecture that supports sustainable global expansion.
Multilingual Keyword Research
Native-speaker keyword research that captures local search behavior, not direct translations. We map search intent across languages to build content strategies that rank for awareness, consideration, and conversion queries in each market.
Geotargeting Configuration
Google Search Console geotargeting setup for subdirectory and subdomain structures. We configure Bing Webmaster Tools, set up regional sitemaps, and verify proper indexing across all target country versions of your website.
Content Localization
Beyond translation, our content team adapts messaging for local cultural context, search patterns, and competitive positioning. We create market-specific landing pages, blog content, and product descriptions that resonate with local audiences.
International Link Building
Region-specific link building from local publications, industry directories, and digital PR in each target market. US backlinks don’t move rankings in Germany. We build authority where your customers search.
Bilingual SEO
Specialized optimization for businesses targeting two language markets, particularly English and Spanish in the US, English and French in Canada, or any two-language combination. Proper language targeting without keyword cannibalization.
Search Engine Diversification
Optimization beyond Google for markets where other search engines dominate: Baidu (China), Yandex (Russia), Naver (Korea), Yahoo Japan. Each platform requires unique technical requirements, content formatting, and submission processes.
Technical SEO
CDN configuration for global page speed, Core Web Vitals optimization across regions, international schema markup, crawl budget allocation for multi-language sites, and proper canonical handling across country versions.
International Ecommerce SEO
Product and category page optimization for multi-currency, multi-language storefronts. We handle hreflang for product variants, localized product schema, regional payment and shipping content, and marketplace optimization (Amazon EU, Mercado Libre).
Enterprise International SEO
Large-scale international SEO for organizations with hundreds of thousands of pages across dozens of markets. Automated hreflang generation, templated optimization, log file analysis, and governance frameworks for distributed teams.
International Analytics
GA4 configuration for multi-region tracking, Search Console property setup per country version, rank tracking across markets, and custom reporting dashboards that break down organic performance by country, language, and conversion metrics.
Our International SEO Process
We deliver structured global expansion through technical precision and market-specific strategy.
Step 1: Market Opportunity Analysis
We analyze search demand, competitive intensity, and business fit across potential target markets. Not every country deserves equal investment. We prioritize markets with the best combination of organic opportunity and commercial potential.
Step 2: Technical Audit & Architecture
Full audit of current international setup: hreflang tags, URL structure, geotargeting settings, canonical relationships, and indexation status. We recommend optimal architecture (ccTLD, subdirectory, or subdomain) based on your resources and goals.
Step 3: Multilingual Keyword Research
Native-level keyword research in each target language. We identify primary, secondary, and long-tail queries across the customer journey, map search intent, analyze local competitors, and build keyword-to-page mapping for content development.
Step 4: Content Localization Strategy
Content roadmap for each market prioritizing high-value pages: service pages, product categories, location pages, and blog content. We ensure content is localized (not just translated) for cultural context, local search patterns, and competitive positioning.
Step 5: Technical Implementation
Deploy hreflang tags, configure geotargeting in Search Console and Bing Webmaster Tools, submit international sitemaps, set up CDN for global performance, and validate proper crawling and indexing of all country/language versions.
Step 6: On-Page Optimization
On-page optimization for each market’s priority pages: localized title tags, meta descriptions, header structure, internal linking, and schema markup adapted for local business information and language.
Step 7: International Link Building
Region-specific link acquisition through local digital PR, industry publications, directories, partnerships, and content promotion in each target market. We build authority signals that search engines associate with each geographic region.
Step 8: Reporting & Market Expansion
Monthly reporting by country: rankings, traffic, conversions, and revenue attribution. We identify optimization opportunities, expand successful strategies to new markets, and continuously refine based on performance data across regions.
Markets We Target
We build search visibility in established and emerging markets worldwide, with specialized expertise across major regions and search engines.
North America
United States (English, Spanish), Canada (English, French), Mexico (Spanish). Google dominates all markets. We handle English/Spanish bilingual SEO for US Hispanic audiences and English/French for Canadian markets.
Europe
UK, Germany, France, Spain, Italy, Netherlands, Poland, Sweden, and additional EU markets. GDPR-compliant tracking, EU-specific schema requirements, and localized content for each market’s search behavior.
Asia-Pacific
Japan (Yahoo Japan + Google), China (Baidu), South Korea (Naver), Australia, Singapore, India. Each market requires unique technical approaches and search engine-specific optimization strategies.
Latin America
Brazil (Portuguese), Argentina, Colombia, Chile, Peru (Spanish). Regional Spanish variations require localized keyword research. We handle marketplace optimization for Mercado Libre and regional directories.
Middle East & Africa
UAE, Saudi Arabia, Israel, South Africa. Arabic SEO with RTL (right-to-left) technical requirements, regional Google properties (google.ae, google.co.za), and localized content for Arabic-speaking audiences.
Russia & CIS
Russia (Yandex dominates with 55%+ market share), Ukraine, Kazakhstan. Yandex has unique ranking factors, webmaster tool requirements, and content preferences that require specialized optimization approaches.
Industries We Serve Globally
We’ve helped businesses across these industries expand their organic reach into new international markets.
Ecommerce & Retail
Multi-currency, multi-language storefronts on Shopify, Magento, BigCommerce, and custom platforms. Product schema for international variants, regional pricing content, and marketplace optimization.
SaaS & Technology
User acquisition across European, Asian, and Latin American markets. Localized product pages, support documentation, blog content, and comparison pages targeting regional competitors.
Manufacturing & Industrial
B2B lead generation for manufacturers with international distributors. Technical product content, regional distributor pages, and industry publication link building in target markets.
Legal & Professional Services
International law firms and professional service providers serving clients across borders. Practice area content localized for each jurisdiction’s legal terminology and search patterns.
Healthcare & Medical
Medical device companies, pharmaceutical manufacturers, and healthcare technology providers. Compliance-aware content for regulated markets with proper medical terminology localization.
Travel & Hospitality
Hotels, resorts, tour operators, and travel brands attracting visitors from multiple source markets. Multilingual booking pages, destination content, and regional OTA optimization.
Financial Services
Banks, fintech companies, investment firms, and insurance providers. Compliance-aware international content, regional regulatory terminology, and multi-market lead generation.
Real Estate
International real estate firms, property developers, and investment platforms. Location-specific content for overseas buyers, translated property listings, and regional market analysis content.
Fashion & Luxury
Fashion brands and luxury retailers expanding into European, Asian, and Middle Eastern markets. Localized lookbooks, regional trend content, and market-specific collection pages.
Tools We Use for International SEO
Enterprise-grade tools for multilingual keyword research, hreflang validation, global rank tracking, and international competitor analysis.
Research & Analysis
- Ahrefs – International keyword research, competitor analysis, and backlink profiling across all markets
- SEMrush – Multi-country keyword databases, SERP analysis, and position tracking
- Sistrix – European market visibility tracking and competitor benchmarking
- Keyword.com – Localized search volume data across 100+ countries
Technical Validation
- Screaming Frog – Hreflang audit, crawl analysis, and technical issue detection at scale
- Sitebulb – International site architecture visualization and hreflang validation
- Hreflang Tags Testing Tool – Real-time hreflang implementation verification
- Google Search Console – International Targeting reports and indexation monitoring
Localization & Content
- DeepL – AI-assisted translation for initial content drafts
- Smartling – Translation management for enterprise multi-language sites
- Native Speakers – In-house and contracted native-level content specialists for each major language
- Phrase – Content localization workflow and terminology management
Global Performance
- Google Analytics 4 – Multi-region tracking with country-level conversion attribution
- Cloudflare – CDN performance monitoring across geographic regions
- GTmetrix – Page speed testing from multiple global server locations
- Looker Studio – Custom dashboards combining data across markets and tools
Why Choose Egochi for International SEO
Native-Level Language Expertise
Keyword research and content strategy conducted by native speakers who understand local search behavior, not translators working from English source material.
Technical Implementation Precision
Hreflang errors are the most common international SEO failure point. Our technical team has implemented correct hreflang across sites with 500,000+ pages and 20+ language/country combinations.
Regional Link Building Network
Established relationships with publishers, journalists, and industry publications across Europe, Asia, and Latin America. We build links that carry geographic authority signals.
Multi-Search Engine Expertise
Beyond Google, we optimize for Baidu, Yandex, Naver, and Yahoo Japan with platform-specific strategies that address each search engine’s unique ranking factors and requirements.
Market-Level Reporting
Custom dashboards break down rankings, traffic, and conversions by country. See exactly which markets are performing and where to focus optimization efforts.
Dedicated International Team
Your account is managed by specialists focused on international SEO, not generalists fitting global expansion into existing US-focused workflows.
International SEO Pricing
International SEO requires greater investment than single-market optimization due to multilingual content, region-specific link building, and technical complexity across multiple country versions.
Single Market Expansion
$3,000 – $6,000/month
One new country or language market. Hreflang implementation, localized keyword research, content strategy, on-page optimization, and initial link building in the target region.
Multi-Market Programs
$8,000 – $20,000/month
3-10 country/language combinations. Full technical architecture, multilingual content production, regional link building, and ongoing optimization across all target markets.
Enterprise Global SEO
$25,000+/month
10+ markets, large-scale sites with hundreds of thousands of pages. Automated hreflang, templated optimization, multi-search engine strategies, and governance frameworks.
View our SEO pricing guide for detailed breakdowns, or contact us for a custom proposal based on your target markets and current infrastructure.
International SEO Frequently Asked Questions
What is international SEO?
International SEO is the process of optimizing your website so search engines can identify which countries you want to target and which languages your content is written for. It includes hreflang implementation, international site architecture (ccTLDs, subdirectories, or subdomains), multilingual keyword research, geotargeting configuration, localized content creation, and region-specific link building.
What is the difference between multilingual and multiregional SEO?
Multilingual SEO targets users who speak different languages, regardless of their location (like Spanish speakers in the US, Mexico, and Spain). Multiregional SEO targets users in different countries, even when they speak the same language (like English speakers in the US, UK, and Australia). Most global businesses need both strategies working together.
What are hreflang tags and why are they important?
Hreflang tags are HTML attributes that tell search engines which language and country version of a page to show to specific users. They prevent duplicate content issues across language versions, ensure the correct version appears in each country’s search results, and improve user experience by serving content in the user’s preferred language. Incorrect hreflang implementation is one of the most common international SEO failures.
Should I use ccTLDs, subdirectories, or subdomains for international sites?
ccTLDs (like .de or .fr) provide the strongest geotargeting signals but require managing multiple domains and building link authority separately. Subdirectories (/de/ or /fr/) consolidate link authority under one domain but require proper hreflang implementation. Subdomains (de.example.com) offer a middle ground. The best choice depends on your resources, growth plans, and existing domain authority.
How long does international SEO take to show results?
Technical fixes like hreflang implementation can impact indexing within 4-8 weeks. Meaningful organic traffic and ranking improvements in new markets typically take 3-6 months, depending on competition, content investment, and link building velocity. Established markets like Germany or UK are more competitive than emerging markets.
Do I need to optimize for search engines other than Google?
Yes, if you’re targeting certain markets. Baidu dominates China with 65%+ market share. Yandex leads Russia with 55%+ share. Naver controls 60%+ of South Korea. Yahoo Japan maintains strong presence in Japan. Each search engine has unique ranking factors, technical requirements, and content preferences that require specialized optimization.
Is translation enough for international SEO?
No. Direct translation often targets wrong keywords because search behavior varies by market. For example, “cheap flights” translates to “billige Flüge” in German, but German searchers primarily use “günstige Flüge” (affordable flights). Effective international SEO requires native-level keyword research and content localization that matches how people actually search in each market.
How much does international SEO cost?
International SEO typically costs $3,000-$6,000/month for single market expansion, $8,000-$20,000/month for multi-market programs (3-10 countries), and $25,000+/month for enterprise global SEO with 10+ markets. Costs are higher than single-market SEO due to multilingual content production, region-specific link building, and technical complexity.
What is the x-default hreflang tag?
The x-default hreflang tag specifies a default page for users when no other language or regional version matches their preferences. It’s typically used for a language selector page or your main English version. Proper x-default implementation prevents users from seeing irrelevant country versions in search results.
How do I choose which international markets to target first?
Prioritize markets based on search demand (keyword volume in the target language), competitive intensity (how established are competitors), business fit (can you actually serve customers there), and resource requirements (content and link building costs). Not every market deserves equal investment. Start with 1-3 priority markets and expand based on proven ROI.
Get Your Free International SEO Audit
We’ll analyze your current international setup, identify hreflang errors, map market opportunities, and build a prioritized roadmap for global expansion.
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