12th Tribe
Project Details
Platform: Shopify
Services Provided: Social Media Marketing, Web Design
Focus: Ecommerce
Business Type: B2C business-to-consumer
View ProjectProject Description
12th Tribe is a vibrant women’s boutique that celebrates modern fashion with a unique twist. Specializing in carefully curated dresses, lingerie, and accessories, the brand wanted to create a digital experience that truly reflected its chic and playful spirit. Operating on Shopify, 12th Tribe sought to refresh its online presence with a focus on a clean design and engaging social media marketing strategies.
By collaborating with Egochi, 12th Tribe aimed to build a user-friendly storefront that draws in style-savvy shoppers and converts them into loyal customers. The new website is designed to be easy to navigate and visually inspiring, with content that speaks directly to modern women looking for bold fashion choices.
The Challenge
The previous site lacked clarity and did not fully capture the boutique’s signature style. Potential customers struggled to find what they needed, and the limited social media outreach meant that the brand’s appeal was not reaching a wide audience.
Strategy & Solution
Egochi crafted a new digital approach that centered on a modern, clean design and engaging visual content. The strategy involved refreshing the website on Shopify with clear navigation and stylish layouts, while a targeted social media campaign was launched to boost brand awareness and drive traffic. This comprehensive approach ensured that the boutique’s unique style was front and center, making it easy for visitors to browse and shop.
Results
The new strategy led to impressive outcomes: a surge of organic interest, a significant boost in social media engagement, and a notable increase in conversions. Instagram followers increased dramatically, helping drive a steady stream of new customers to the site.
500K+
Instagram Followers
+65%
Conversion Improvement
$200K
Monthly Revenue Growth
