Sivana Case Study With Verified Results
Sivana, Shopify Redesign and Ecommerce SEO
Sivana is a women’s apparel brand specializing in soft bamboo clothing, organic-cotton blends, sustainable loungewear, dresses, pants, sleepwear, wraps, and sweaters. The brand needed a Shopify store that communicates why its fabrics, fit, and comfort justify a premium purchase. Egochi redesigned the shopping experience and built the SEO strategy around bamboo clothing, comfortable women’s fashion, and sustainable everyday apparel.
The Challenge
The previous site did not explain the practical benefits of bamboo clothing or make a growing catalog easy to explore. Customers needed clearer fabric, fit, sizing, and care information before buying, and overlapping collections left search engines unsure which page should rank for bamboo pants, dresses, sleepwear, wraps, and sustainable loungewear.
Strategy & Solution
Egochi reorganized the storefront by product type, fabric, and customer use, refined the collections, and expanded product pages with fit, fabric, sizing, and care detail. The SEO program connected commercial collection pages to educational content on bamboo fabric, responsible manufacturing, and garment care, while technical work resolved collection overlap, internal linking, metadata, indexation, and product structured data.
Results
- 28.1K → 50K Monthly Organic Visits
- 1.0% → 1.6% Conversion Rate
- 281 → 800 Monthly Orders
- $74.15 → $78.13 Average Order Value
- $250K → $750K Annualized Revenue
Monthly organic visits grew from 28,100 to roughly 50,000, a 78% lift, while the ecommerce conversion rate improved from 1.0% to 1.6%. Average monthly orders climbed from 281 to 800 with average order value up from $74.15 to $78.13, moving monthly ecommerce sales from $20.8K to $62.5K, an annualized run rate of $750K against the prior $250K. Sources: GA4, Shopify Analytics, Google Search Console, Shopify Order Reports, Google Merchant Center, Semrush, Supermetrics.