Doors NYC
Project Details
Platform: Shopify
Services Provided: Pay-Per-Click (PPC), SEO, Web Design, Web Development
Focus: Ecommerce
Business Type: B2C business-to-consumer
View ProjectProject Description
Table of Contents
Project Overview
DOORS NYC is an online retail space, PR showroom, and pop-up platform based in New York City that spotlights emerging fashion and art talent along with cult brands. This Shopify-powered site is built to captivate a discerning audience looking for fresh design and creative offerings.
The project called for an all-round update covering NYC pay per click – PPC, NYC search engine optimization – SEO, NYC web design and development. We set out to create a clear and friendly online experience that makes shopping enjoyable while driving quality sales.
The Challenge
Before teaming up with us, DOORS NYC faced issues with an outdated website that did not reflect the energy of its creative brands. Visitors found it hard to locate products easily and the site’s performance was falling short of what modern shoppers expect. The current PPC and SEO efforts were not attracting the kind of quality traffic the brand needed.
Our task was to revamp the entire digital platform so that it mirrors the freshness of emerging fashion and art while also working smoothly to drive sales.
Strategy & Solution
Pay Per Click (PPC)
We started by reexamining the PPC setup to identify areas where the ads could speak more directly to the creative audience. Our team updated ad copy, carefully selected target keywords, and ran several tests to find the most effective messaging.
Through this careful approach, we managed to raise click-through rates by 55% and reduce the cost per conversion by 30%. This method helped attract shoppers who were genuinely interested in new and unique fashion items.
Search Engine Optimization (SEO)
Our SEO efforts focused on making it easier for fashion and art enthusiasts to find DOORS NYC online. We refreshed product descriptions, improved metadata, and updated the site’s technical structure. This involved targeting specific keywords that the audience uses while searching for cutting-edge fashion.
The targeted approach resulted in a 120% increase in organic traffic. We used a targeted Shopify SEO strategy that worked well with the platform’s unique features.
Web Design
Our design team reworked the visual layout to capture the fresh, artistic vibe of DOORS NYC. We simplified navigation, highlighted high-quality visuals, and created clear pathways for exploring collections. The design reflects a clean style that keeps the focus on featured products and creative content.
As a result, users spent about 45% more time browsing the site, and overall customer interaction improved significantly.
Web Development
On the technical side, we examined the site’s code and backend systems to improve its speed and reliability. Our work involved cleaning up redundant scripts, upgrading server performance, and ensuring mobile responsiveness. This effort was key to making the shopping experience smooth and secure.
These changes led to a 65% improvement in page load speed, which directly contributed to lower bounce rates and a better overall customer experience.
Results
The complete overhaul of DOORS NYC’s digital platform resulted in impressive improvements across all areas. The refreshed PPC campaigns increased click-through rates by 55% while cutting advertising costs by 30%. Our SEO efforts drove a 120% rise in organic traffic, making it easier for new customers to find the site.
Additionally, the modernized website design improved user interaction by 45%, and enhancements on the technical side sped up page loads by 65%. The new platform now not only reflects the brand’s creative spirit but also supports a smoother shopping experience that attracts quality traffic.
55%
PPC Click-Through Increase
30%
Lower PPC Cost per Conversion
120%
Rise in Organic Traffic
45%
Improved User Interaction
65%
Faster Page Load Speed
