Premier Violet Hair Case Study With Verified Results
Premier Violet Hair, Wix Ecommerce, SEO, PPC, and Social
Premier Violet Hair is a Houston hair-extension salon and ecommerce business founded by Violet Huskey, providing consultations, installations, maintenance, coloring, and styling while selling extensions and related products nationwide. Egochi combined the two revenue models into one Wix website, a nationwide store for purchasing hair and a local salon experience for researching services and booking consultations, with ecommerce SEO, local SEO, paid campaigns, and social media turning product searches and visual content into measurable purchases and appointments.
The Challenge
Two customer journeys were working against each other. Online shoppers needed help choosing extension type, texture, color, length, and quantity; local clients needed consultation requirements, installation methods, maintenance, pricing, and availability. The old site separated neither path well: product pages lacked purchasing answers, the salon experience gave no direct route from before-and-after content to an appointment, and fragmented ad and social campaigns made it hard to tell which spend produced orders, calls, consultations, and completed services.
Strategy & Solution
Egochi redesigned the Wix site around two actions: shop hair extensions or schedule a salon consultation. The catalog is organized by extension method, texture, length, color, product type, and customer need; salon content explains methods, installation, maintenance, color matching, expected results, and aftercare. The build carried Wix Stores and Wix Bookings wired together, detailed product and care information, service and method landing pages, before-and-after galleries, Google Search and Shopping campaigns, paid social and remarketing, an Instagram and Facebook content strategy built on customer before-and-after stories, abandoned-cart and appointment-reminder workflows, Google Business Profile management, and separate reporting for product revenue and salon-service revenue.
Results
- +132% Organic-Search Sessions
- 1.3% → 2.5% Ecommerce Conversion Rate
- +76% Booked Salon Consultations
- 4.3× Return on Ad Spend
- $500K Total Client Revenue Generated
Across matched 12-month comparison periods: organic-search sessions grew 132%, Google Business Profile interactions 88%, booked salon consultations 76%, and social-attributed transactions 94%, with paid advertising returning 4.3x on spend. The ecommerce conversion rate rose from 1.3% to 2.5%, a 92% improvement. The program produced $340,000 in completed Wix ecommerce revenue and $160,000 in completed salon-service revenue: $500,000 in total client revenue directly generated. Revenue counts paid Wix orders and completed services connected to tracked organic, paid, social, GBP, booking, or phone interactions; cancellations, no-shows, refunds, returns, taxes, shipping, unpaid consultations, duplicates, and undocumented transactions are excluded. Sources: GA4, Wix Analytics, Wix Stores, Wix Bookings, Wix Payments, Wix CRM, Google Search Console, Google Ads, Google Merchant Center, GBP Performance, CallRail, Meta Ads Manager, Meta Business Suite, Facebook and Instagram Insights, Microsoft Clarity, Supermetrics.