Happy Trees

Project Description

Happy Trees is an agricultural supply store that specializes in equipment and expert consultations for hydroponic and indoor gardening. Focused on helping growers achieve success with modern indoor gardening techniques, the brand sought a digital refresh on its Wix platform. Happy Trees needed a website that clearly communicated its expertise and boosted local credibility in Richmond, VA.

By partnering with Egochi, Happy Trees aimed to create an engaging online experience with a clean design, strong search engine visibility, and improved local map pack rankings on Google. The project was designed to make it easier for local growers to find the right tools and services for hydroponic and indoor gardening.

The Challenge

The previous website was cluttered and did not clearly highlight Happy Trees’ expertise in hydroponic and indoor gardening. Local growers had difficulty finding essential equipment and consultation services, and the site’s low search rankings hindered its reach within the Richmond area.

Strategy & Solution

Egochi reimagined the website with a simple, clean design that emphasizes clear navigation and expert content. A tailored SEO strategy was implemented to target relevant keywords, and local SEO efforts were ramped up to improve Google Map Pack rankings for Richmond, VA. This helped create a trusted digital resource for growers.

Results

The digital transformation delivered significant improvements: organic traffic increased by +85%; the website now ranks in the top 3 local search results (Map Pack ranking improved from #18 to #1); and monthly inquiries from local growers increased by 500.

+85%

Organic Traffic Boost

500

Monthly Inquiries

#1

Map Pack Ranking

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