Ledge Loungers
Project Details
Industry: Furniture, Home & Garden
Platform: BigCommerce
Services Provided: Web Design, Web Development
Focus: Ecommerce
Business Type: B2B business-to-business, B2C business-to-consumer
View ProjectProject Description
Ledge Loungers is a standout retailer specializing in high-quality in-pool loungers, chairs, outdoor furniture, and pool hammocks that transform any poolside into a luxurious retreat. Realizing that their digital storefront on BigCommerce was not fully capturing the relaxing, upscale vibe of their products, the brand sought a complete website reimagination. By partnering with Egochi, Ledge Loungers aimed to create a visually captivating and user-friendly online experience that truly reflected its premium lifestyle and boosted customer engagement.
The project focused on developing a modern, responsive website that not only showcased vibrant product photography and detailed descriptions but also provided a seamless shopping experience. Every design element was chosen to evoke the essence of outdoor relaxation and sophistication, ensuring that visitors could easily explore the product range and make confident purchasing decisions.
The Challenge
Ledge Loungers was hampered by an outdated digital interface that failed to convey the premium nature of its offerings. The old website lacked dynamic visuals and a cohesive brand narrative, leading to reduced engagement and lower conversion rates. In addition, the site did not perform well on mobile devices, further limiting its reach among potential customers seeking a high-end poolside experience.
Strategy & Solution
To address these issues, Egochi completely redesigned and redeveloped the website on BigCommerce with a fresh, modern aesthetic. The new design was built to be fully responsive, ensuring a smooth browsing experience on all devices. A focus was placed on rich visuals and clear, concise product descriptions that highlighted the luxury and functionality of each item. Every detail—from intuitive navigation to fast-loading pages—was optimized to improve user engagement and facilitate seamless shopping.
Results
The transformation produced significant improvements. The revamped website enhanced user interaction and led to a noticeable increase in overall traffic. Customers spent more time exploring the product range and conversions climbed substantially. These efforts culminated in a measurable uptick in revenue, firmly positioning Ledge Loungers as the go-to destination for upscale poolside furnishings.
+92%
Organic Traffic Surge
+78%
Conversion Rate Improvement
+88%
Revenue Growth
